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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Internet marketing"
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Internet marketing
Online-Marketing
318
Consumer behaviour
213
Konsumentenverhalten
213
Social Web
158
Social web
158
Online retailing
113
Online-Handel
113
Beziehungsmarketing
81
Relationship marketing
81
Viral marketing
81
Virales Marketing
81
E-commerce
79
Electronic Commerce
79
Brand management
55
Markenführung
55
Website
42
Advertising effects
39
Brand image
39
Customer satisfaction
39
Einzelhandel
39
Kundenzufriedenheit
39
Markenimage
39
Retail trade
39
Werbewirkung
39
Confidence
32
Social media
32
Vertrauen
32
social media
28
Advertising
27
Werbung
25
Brand
21
Customer integration
21
Kundenintegration
21
Markenartikel
20
Tourism marketing
20
Tourismusmarketing
20
Internet
19
Holiday behaviour
18
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318
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318
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1
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English
318
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Fesenmaier, Daniel R.
5
Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
4
Hou, Jianwei
3
Ladhari, Riadh
3
Shareef, Mahmud Akhter
3
Souiden, Nizar
3
Thaichon, Park
3
Wu, Luorong
3
Xiang, Zheng
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Al-Adwan, Ahmad Samed
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Baier, Daniel
2
Balaji, M. S.
2
Barta, Sergio
2
Belanche, Daniel
2
Casper Ferm, Lars-Erik
2
Cazier, Joseph A.
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Dickinger, Astrid
2
Donthu, Naveen
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
2
Filieri, Raffaele
2
Flavián, Marta
2
Fleischer, Aliza
2
Gauzente, Claire
2
Goldsmith, Ronald E.
2
Gretzel, Ulrike
2
Guillory, Monica D.
2
Heiens, Richard A.
2
Hyun, Hyowon
2
Islam, Tahir
2
Junaid, Muhammad
2
Kapoor, Payal S.
2
Khan, Imran
2
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International journal of electronic marketing and retailing : IJEMR
Journal of retailing and consumer services
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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ECONIS (ZBW)
318
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318
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
3
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
4
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
5
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
6
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
7
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
8
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
9
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
10
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
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