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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Kundenbindungsprogramm"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Customer relationship management"
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Subject
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Kundenbindungsprogramm
Beziehungsmarketing
220
Relationship marketing
220
Consumer behaviour
114
Konsumentenverhalten
114
Customer satisfaction
56
Kundenzufriedenheit
56
Dienstleistungsqualität
36
Internet marketing
36
Online-Marketing
36
Service quality
36
Social Web
30
Social web
30
Online retailing
27
Online-Handel
27
Lieferantenmanagement
26
Supplier relationship management
26
E-commerce
22
Electronic Commerce
22
Einzelhandel
20
Retail trade
20
Salespeople
20
Verkaufspersonal
20
Brand management
19
Confidence
19
Customer value
19
Kundenwert
19
Markenführung
19
Vertrauen
18
Brand image
17
Markenimage
17
Marketing management
17
Marketingmanagement
17
USA
15
United States
15
Customer integration
14
Kundenintegration
14
Firm performance
13
Loyalty program
13
Unternehmenserfolg
13
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7
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1
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Article
13
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Aufsatz in Zeitschrift
Article in journal
13
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English
13
Author
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Palmatier, Robert W.
2
Steinhoff, Lena
2
Bagga, Charan K.
1
Beck, Jonathan M.
1
Belli, Alex
1
Benavent, Christophe
1
Bendle, Neil T.
1
Bijmolt, Tammo H. A.
1
Blut, Markus
1
Carrillat, François A.
1
Chaudhuri, Malika
1
Chitramani, P.
1
Deepa, S.
1
Dorotic, Matilda
1
Evanschitzky, Heiner
1
Fok, Dennis
1
Franco, José
1
Hanson, Sara
1
Hernández-Ortega, Blanca I.
1
Hong, Yuan
1
Khare, Arpita
1
Kim, Jisu J.
1
Kumar, V.
1
Melnyk, Valentyna
1
Meyer-Waarden, Lars
1
Molina-Castillo, Francisco-Jose
1
Napolova, Ekaterina
1
Nastasoiu, Alina
1
Navarro, Salvador
1
O'Rourke, Anne-Maree
1
Pupovac, Ljubomir
1
Rajan, Bharat
1
Rakesh, Sapna
1
Ramaseshan, B.
1
Richelsen, Verena
1
Rishika, Rishika
1
Stanko, Michael A.
1
Vandenbosch, Mark B.
1
Verhoef, Peter C.
1
Voorhees, Clay M.
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
22
Journal of business research : JBR
19
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
Journal of travel and tourism marketing
7
European journal of marketing : EJM
6
Journal of hospitality marketing & management
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
International journal of contemporary hospitality management
5
The service industries journal
5
International journal of retail & distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Central European business review : CEBR
2
European journal of marketing
2
European journal of operational research : EJOR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of electronic customer relationship management : IJECRM
2
International journal of production economics
2
International journal of production research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of economics & management strategy : JEMS
2
Journal of international marketing
2
Journal of marketing
2
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ECONIS (ZBW)
13
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1
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
2
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
3
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
4
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
5
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
6
The effects of loyalty program introduction and design on short- and long-term sales and gross profits
Chaudhuri, Malika
;
Voorhees, Clay M.
;
Beck, Jonathan M.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012107256
Saved in:
7
Friends with benefits : social coupons as a strategy to enhance customers' social empowerment
Hanson, Sara
;
Hong, Yuan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 768-787
Persistent link: https://www.econbiz.de/10011911305
Saved in:
8
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
9
Influence of loyalty programmes on satisfaction and retail store loyalty
Deepa, S.
;
Chitramani, P.
- In:
International journal of electronic marketing and …
6
(
2014
)
2
,
pp. 89-111
Persistent link: https://www.econbiz.de/10011347648
Saved in:
10
Social coupons as a marketing strategy : a multifaceted perspective
Kumar, V.
;
Rajan, Bharat
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10009507838
Saved in:
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