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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Relationship marketing"
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Search: subject:"social media"
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Relationship marketing
Internet marketing
106
Online-Marketing
106
Social Web
92
Social web
92
Consumer behaviour
67
Konsumentenverhalten
67
E-commerce
44
Electronic Commerce
44
Beziehungsmarketing
39
Online retailing
36
Online-Handel
36
Viral marketing
26
Virales Marketing
26
B-to-B-Marketing
24
Business-to-business marketing
24
Lieferantenmanagement
21
Supplier relationship management
21
Brand management
19
Confidence
19
Markenführung
19
Vertrauen
19
Marketing management
17
Marketingmanagement
17
social media
17
Social media
15
USA
15
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14
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13
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13
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11
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11
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39
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Drummond, Conor
2
McGrath, Helen
2
O'Toole, Thomas
2
Acharyulu, G. V. R. K.
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Ali, Omar
1
Angriawan, Arifin
1
Arroyo, Pilar
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Belanche, Daniel
1
Bocconcelli, Roberta
1
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1
Carrete-Lucero, Lorena de la Paz
1
Casaló, Luis V.
1
Castillo, Gricel
1
Cazier, Joseph A.
1
Chauhan, Sandeep
1
Chen, Alex Fei-long
1
Cheng, Julian Ming Sung
1
Cioppi, Marco
1
Constantinides, Efthymios
1
Cyr, Dianne J.
1
Damperat, Maud
1
Dash, Satyabhusan
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Deshwal, Pankaj
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Ellonen, Hanna-Kaisa
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Ersoy, Ayse Begum
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Fatima, Tayyba
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Franck, Romain
1
Fready, Samby
1
García-Magro, Cristina
1
Gautam, Vikas
1
Goyal, Mehak
1
Greenberg, Paul
1
Guinalíu, Miguel
1
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International journal of electronic marketing and retailing : IJEMR
The journal of business & industrial marketing
Journal of business research : JBR
106
Journal of retailing and consumer services
85
International journal of internet marketing and advertising : IJIMA
45
Industrial marketing management : the international journal for industrial and high-tech firms
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
The journal of product & brand management
33
Journal of strategic marketing
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Marketing intelligence & planning
24
The journal of brand management : an international journal
24
Journal of internet commerce
22
Business horizons
21
Technological forecasting & social change : an international journal
21
Journal of promotion management : innovations in planning and applied research
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
International journal of business information systems : IJBIS
18
International journal of e-business research : an official publication of the Information Resources Management Association
17
Asia Pacific journal of marketing and logistics
16
International journal of electronic customer relationship management : IJECRM
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of the Academy of Marketing Science
16
SpringerLink / Bücher
16
The journal of services marketing
16
The service industries journal
16
Journal of marketing communications
15
Journal of service management
15
Cogent business & management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Tourism management : research, policies, practice
14
International journal of electronic commerce : IJEC
13
International journal of hospitality management
13
International journal of technology marketing : IJTMkt
13
Journal of electronic commerce research : JECR
13
Journal of hospitality marketing & management
13
Psychology & marketing
13
Journal of customer behaviour
12
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ECONIS (ZBW)
39
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39
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1
Developing brand relationships through
social
media
communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Determinants of customer relationship building on digital healthcare networks : an extension of
social
media
engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
3
Finding the optimal
social
media
marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
4
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
5
Guest editorial:
social
media
in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
6
Special issue:
social
media
in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
Saved in:
7
How
social
media
use enhances salesperson performance
Franck, Romain
;
Damperat, Maud
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1720-1737
Persistent link: https://www.econbiz.de/10014314205
Saved in:
8
Can salespeople use
social
media
to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
9
Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest
social
media
network
Sethna, Beheruz N.
;
Hazari, Sunil
;
Brown, Cheryl O.
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10012509421
Saved in:
10
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
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