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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Konsumentenverhalten"
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Customer satisfaction
Emotion
Konsumentenverhalten
Viral marketing
26
Virales Marketing
26
Consumer behaviour
20
Internet marketing
18
Online-Marketing
18
Social Web
17
Social web
17
E-commerce
10
Electronic Commerce
10
Online retailing
10
Online-Handel
10
Beziehungsmarketing
5
Confidence
5
Kundenzufriedenheit
5
Relationship marketing
5
Vertrauen
5
eWOM
5
Internet
4
USA
4
Website
4
electronic word of mouth
4
social media
4
trust
4
Personalisierung
3
Personalization
3
WOM
3
e-commerce
3
electronic word-of-mouth
3
online reviews
3
perceived usefulness
3
Advertising effects
2
Age group
2
Altersgruppe
2
Brand
2
Brand management
2
Data protection
2
Datenschutz
2
Einzelhandel
2
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20
Aufsatz in Zeitschrift
20
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English
20
Author
All
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amritesh
1
Araujo, Priscila Graziele
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
Bueno, Ricardo Luiz Pereira
1
Chapa, Sindy
1
Chigada, Joel Mugove
1
Donthu, Naveen
1
Fatima, Tayyba
1
Ferreira, Fátima
1
Ghorbanzadeh, Davood
1
Guillory, Monica D.
1
Hirschfelder, Benedikt
1
Hong, Soonkwan
1
Hyllegard, Karen H.
1
Jensen, Ricard W.
1
Kokash, Husam
1
Korzenny, Felipe
1
Latif, Tayyaba
1
Limbu, Yam B.
1
Lohtia, Ritu
1
Lopes, Evandro Luiz
1
Matic, Matea
1
Minor, Michael
1
Mohammad Falahat
1
Ogle, Jennifer Paff
1
Pinochet, Luis Hernan Contreras
1
Ranjan, Priyadarshi
1
Rehman, Asad
1
Reitz, Amy R.
1
Rodriguez-Mori, Howard
1
Saeednia, Hamid Reza
1
Sahrma, Smita
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
122
Journal of retailing and consumer services
108
International journal of hospitality management
75
International journal of internet marketing and advertising : IJIMA
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Psychology & marketing
37
Tourism management : research, policies, practice
37
International journal of contemporary hospitality management
35
Journal of marketing communications
35
Journal of hospitality marketing & management
32
Journal of travel and tourism marketing
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
The journal of product & brand management
27
Cogent business & management
26
Electronic commerce research
25
Information systems research : ISR
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
The journal of services marketing
25
Journal of internet commerce
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of marketing
23
European journal of marketing : EJM
22
Asia Pacific journal of marketing and logistics
21
Journal of electronic commerce research : JECR
21
Journal of promotion management : innovations in planning and applied research
21
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
Journal of management information systems : JMIS
19
Journal of the Academy of Marketing Science
19
International journal of consumer studies
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing letters : a journal of research in marketing
18
International journal of advertising : the review of marketing communications
17
Journal of marketing research : JMR
17
Journal of marketing management : MM
16
Journal of retailing
16
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
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1
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
2
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
3
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
4
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
5
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
6
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
7
The importance of electronic word-of-mouth on consumer perception of content marketing
Hirschfelder, Benedikt
;
Chigada, Joel Mugove
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 184-198
Persistent link: https://www.econbiz.de/10012227533
Saved in:
8
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
9
Factors influencing consumers' purchase intention towards online group buying in Malaysia
Yean Sien Liew
;
Mohammad Falahat
- In:
International journal of electronic marketing and …
10
(
2019
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10012036982
Saved in:
10
The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Pinochet, Luis Hernan Contreras
;
Lopes, Evandro Luiz
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012106620
Saved in:
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