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~isPartOf:"International journal of entrepreneurship and small business"
~isPartOf:"Journal of international consumer marketing"
~subject:"Cross-cultural management"
~subject:"Markenimage"
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Cross-cultural management
Markenimage
National culture
45
Nationalkultur
45
Consumer behaviour
35
Konsumentenverhalten
35
Cultural identity
14
Kulturelle Identität
14
consumer ethnocentrism
11
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Armstrong, Craig E.
1
Basfirinci, Cigdem
1
Beniflah, Jake
1
Bizarrias, Flávio Santino
1
Branchik, Blaine
1
Bui Nhat Vuong
1
Cilingir, Zuhal
1
Cucato, Jussara da S. T.
1
Elahee, Mohammad Niamat
1
Ghosh Chowdhury, Tilottama
1
Godwin, Lynn
1
Ha Nam Khanh Giao
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1
Ishii, Kenichi
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Mangleburg, Tamara F.
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Micu, Camelia
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Mooij, Marieke K. de
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1
Mullen, Michael R.
1
Opoku, Robert A.
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Pentus, Kristian
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Ploom, Kerli
1
Ramsey, Jase
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Rius-Ulldemolins, Joaquim
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Rocha, Thelma
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Rutti, Raina M.
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Silva, Dirceu da
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Sohail, M. Sadiq
1
Story, John
1
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International journal of entrepreneurship and small business
Journal of international consumer marketing
Journal of business research : JBR
23
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
18
International journal of cross cultural management : CCM
17
Cross cultural management : an international journal
16
International business review : the official journal of the European International Business Academy
16
The international journal of human resource management
15
International journal of cross cultural management
14
Cross cultural & strategic management
12
Journal of teaching in international business
12
Journal of world business : JWB
11
SpringerLink / Bücher
11
European journal of cross-cultural competence and management
10
European journal of international management : EJIM
8
International marketing review
8
Journal of global mobility : the home of expatriate management research ; JGM
8
International journal of business and globalisation : IJBG
7
International journal of human resource management
7
Journal of global marketing
7
Journal of international marketing
7
Cross-cultural knowledge management : fostering innovation and collaboration inside the multicultural enterprise
6
Culture and management in Asia
6
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
6
Tourism management : research, policies, practice
6
Employee relations
5
Journal of East European management studies : JEEMS
5
Journal of international management
5
Journal of management education : a publication of the Organizational Behavior Teaching Society
5
Management international review : mir ; journal of international business
5
Cogent business & management
4
International journal of Indian culture and business management
4
International studies of management and organization
4
Journal of euromarketing
4
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
4
Journal of organizational change management
4
The journal of consumer marketing
4
World review of entrepreneurship, management and sustainable development
4
Academy of Management learning & education : AMLE
3
Applied economics
3
Asia Pacific journal of marketing and logistics
3
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ECONIS (ZBW)
12
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1
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
2
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
3
"The Great War" in the auto-making industry : banal nationalism and symbolic domination and country-of-origin effect in consumer culture
Rius-Ulldemolins, Joaquim
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 98-112
Persistent link: https://www.econbiz.de/10012423926
Saved in:
4
Measuring cross-cultural differences of ethnic groups within nations : convergence or divergence of cultural values? : the case of the United States
Mooij, Marieke K. de
;
Beniflah, Jake
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011669316
Saved in:
5
The impact of perceived brand globalness on consumers' purchase intention and the moderating role of consumer ethnocentrism : an evidence from Vietnam
Bui Nhat Vuong
;
Ha Nam Khanh Giao
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012200799
Saved in:
6
The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli
;
Pentus, Kristian
;
Kuusik, Andres
; …
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
Saved in:
7
Examining ethnocentrism in an age of hybrid consumers and hybrid brands : an empirical analysis
Ghosh Chowdhury, Tilottama
;
Elahee, Mohammad Niamat
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 330-344
Persistent link: https://www.econbiz.de/10012200786
Saved in:
8
Applying the animosity model in foreign product purchases : evidence from an emerging nation
Sohail, M. Sadiq
;
Opoku, Robert A.
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011460001
Saved in:
9
Do consumers forgive? : a study of animosity in the MENA region
Mrad, Selima Ben
;
Mangleburg, Tamara F.
;
Mullen, Michael R.
- In:
Journal of international consumer marketing
26
(
2014
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10010359890
Saved in:
10
The impact of consumer ethnocentrism, product involvement, and product knowledge on country of origin effects : an empirical analysis on Turkish consumers' product evaluation
Cilingir, Zuhal
;
Basfirinci, Cigdem
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 284-310
Persistent link: https://www.econbiz.de/10010400571
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