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~isPartOf:"International journal of event and festival management"
~isPartOf:"Journal of historical research in marketing"
~subject:"Brand management"
~subject:"Sportmarketing"
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Brand management
Sportmarketing
Sports marketing
9
Sport event
5
Sportveranstaltung
5
Markenführung
4
Consumer behaviour
3
Konsumentenverhalten
3
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Bingham, Jerry
1
Coleman, Richard J.
1
Ferreira, Luciana Brandão
1
Giraldi, Janaina de Moura Engracia
1
Hallmann, Kirstin
1
Hardy, Stephen
1
Jones, D. G. Brian
1
Litherland, Benjamin
1
Maheshwari, Vish
1
Minowa, Yuko
1
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1
Oliveira, Jorge Henrique Caldeira de
1
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1
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1
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1
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International journal of event and festival management
Journal of historical research in marketing
International journal of sport management and marketing : IJSMM
157
Sport marketing quarterly : preferred journal of the Sport Marketing Association
148
International journal of sports marketing & sponsorship
128
Journal of sport management : the official journal of the North American Society of Sport Management
125
Sport management review
114
European Sport management quarterly : ESMQ
106
Journal of business research : JBR
36
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Journal of strategic marketing
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Services marketing quarterly
6
The service industries journal
6
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ECONIS (ZBW)
9
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1
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
2
Sport fans' nostalgia and revisit intention to stadiums during the Covid-19 pandemic
Takata, Kosuke
;
Hallmann, Kirstin
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 406-421
Persistent link: https://www.econbiz.de/10013375021
Saved in:
3
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
Saved in:
4
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
5
Sport participation behaviours of spectators attending major sports events and event induced attitudinal changes towards sport
Ramchandani, Girish
;
Coleman, Richard J.
;
Bingham, Jerry
- In:
International journal of event and festival management
8
(
2017
)
2
,
pp. 121-135
Persistent link: https://www.econbiz.de/10011721579
Saved in:
6
A preview of the Mark H. McCormack collection
Wilson, Wayne
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 599-603
Persistent link: https://www.econbiz.de/10009683198
Saved in:
7
Selling punches : free markets and professional wrestling in the UK, 1986-1993
Litherland, Benjamin
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 578-598
Persistent link: https://www.econbiz.de/10009683200
Saved in:
8
Spectator consumption practices at the Roman games
Minowa, Yuko
;
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 510-531
Persistent link: https://www.econbiz.de/10009683215
Saved in:
9
Toward a history of sport branding
Hardy, Stephen
;
Norman, Brian
;
Sceery, Sarah
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 482-509
Persistent link: https://www.econbiz.de/10009683220
Saved in:
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