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~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of business ethics : JOBE"
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Brand architecture
6
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2
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International journal of hospitality management
International journal of internet marketing and advertising : IJIMA
Journal of business ethics : JOBE
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
13
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
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Advances in corporate branding
6
Corporate reputation review : an international journal
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Innovatives Markenmanagement
6
Marketing intelligence & planning
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing and consumer services
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Manual of international marketing
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Reputation Management
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Routledge studies in marketing
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Scandinavian journal of management
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The Routledge companion to contemporary brand management
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The marketing review
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Brand management in emerging markets : theories and practice
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Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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Family business review : journal of the Family Firm Institute
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Gabler research
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Health marketing quarterly
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ECONIS (ZBW)
6
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1
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
2
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
3
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
4
The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin
;
Qu, Hailin
;
Yang, Jing
- In:
International journal of hospitality management
77
(
2019
),
pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
Saved in:
5
How CSR leads to corporate brand equity : mediating mechanisms of corporate brand credibility and reputation
Hur, Won-moo
;
Kim, Hanna
;
Woo, Jeong
- In:
Journal of business ethics : JOBE
125
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010431282
Saved in:
6
Does having an ethical brand matter? : the influence of consumer perceived ethicality on trust, affect and loyalty
Singh, Jatinder Jit
;
Iglesias, Oriol
;
Batista-Foguet, …
- In:
Journal of business ethics : JOBE
111
(
2012
)
4
,
pp. 541-549
Persistent link: https://www.econbiz.de/10009717385
Saved in:
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