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~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of physical distribution & logistics management : IJPD & LM"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The Routledge handbook of service research insights and ideas"
~subject:"Service-Dominant Logic"
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Service-Dominant Logic
Marketing theory
56
Marketingtheorie
56
Service-dominant logic
15
Marketing
14
Beziehungsmarketing
13
Relationship marketing
13
Peter F. Drucker
10
Marketing management
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Institutionenökonomik
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Lusch, Robert F.
3
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1
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1
Dalla Pozza, Ilaria
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of hospitality management
International journal of physical distribution & logistics management : IJPD & LM
Journal of the Academy of Marketing Science
The Routledge handbook of service research insights and ideas
Marketing theory
17
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of business research : JBR
10
European journal of marketing : EJM
7
AMS review : official publication of the Academy of Marketing Science
6
Journal of macromarketing
6
Review of marketing research
6
Journal of marketing management : MM
5
Journal of service management
4
Tourism management : research, policies, practice
4
Journal of business-to-business marketing
3
Service business
3
The service industries journal
3
Australasian marketing journal
2
Die Betriebswirtschaft : DBW
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of contemporary hospitality management
2
International review on public and non-profit marketing
2
Journal of business market management : JBM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of nonprofit & public sector marketing
2
Journal of service theory and practice : JSTP
2
Management decision : MD
2
Managing service quality : MSQ ; an international journal
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Public management review
2
Services marketing quarterly
2
The journal of business & industrial marketing
2
The journal of services marketing
2
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Cogent business & management
1
Customer Experience : Forum Dienstleistungsmanagement
1
Electronic commerce research
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Electronic markets : the international journal on networked business
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1
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
2
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
3
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
Saved in:
4
Customer acceptance of four types of hospitality value propositions
Shulga, Lenna V.
;
Busser, James A.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241949
Saved in:
5
From goods-service logic to a memory-dominant logic : business logic evolution and application in hospitality
Harrington, Robert J.
;
Hammond, Rhonda K.
;
Ottenbacher, …
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011981996
Saved in:
6
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
7
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
8
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
9
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
10
Co-creating value in hotels using mobile devices : a conceptual model with empirical validation
Morosan, Cristian
;
DeFranco, Agnes
- In:
International journal of hospitality management
52
(
2016
),
pp. 131-142
Persistent link: https://www.econbiz.de/10011442848
Saved in:
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