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~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Viral marketing"
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Search: subject_exact:"Personalization"
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Viral marketing
Personalization
30
Personalisierung
28
Virales Marketing
15
Consumer behaviour
13
Konsumentenverhalten
13
Data Mining
9
Data mining
9
Hotel industry
9
Hotellerie
9
Customer satisfaction
7
Kundenzufriedenheit
7
Online reviews
7
Social Web
7
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Gastronomie
5
Online retailing
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Online-Handel
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Restaurant industry
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Sentiment analysis
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Beziehungsmarketing
4
Internet marketing
4
Online-Marketing
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Relationship marketing
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Text mining
4
Bewertung
3
Evaluation
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Machine learning
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Online review
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Airbnb
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Credibility
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Customer service
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Dienstleistungsqualität
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Holiday behaviour
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Ye, Qiang
3
Law, Rob
2
Zhang, Ziqiong
2
Ali Ahani
1
Arcodia, Charles
1
Batista, Fernando
1
Bin Ibrahim, Othman
1
Chatterjee, Swagato
1
Cortez, Paulo
1
Fernandes, Elizabeth
1
Gu, Bin
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Guo, Xiaoshu
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Hervas-Drane, Andres
1
Iacobucci, Dawn
1
Kim, Moon-Yong
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Kralj, Anna
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Kuo, Pei-jou
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Kwok, Linchi
1
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Le, Truc H.
1
Lee, Bo-youn
1
Lee, Seung Hyun
1
Li, Hengyun
1
Liang, Sai
1
Mauri, Aurelio G.
1
Miao, Li
1
Minazzi, Roberta
1
Moon, Sangkil
1
Moro, Sérgio
1
Nilashi, Mehrbakhsh
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Novais, Margarida Abreu
1
Qiao, Shuchen
1
Ribeiro, Ricardo
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Rita, Paulo
1
Ro, Heejung
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Rodrigues, David
1
Sanzogni, Louis
1
Tang, Yingying
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International journal of hospitality management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Tourism management : research, policies, practice
17
Journal of business research : JBR
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of production research
2
Journal of consumer marketing
2
MIS quarterly
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The Cornell hospitality quarterly
2
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ECONIS (ZBW)
15
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1
How rainy-day blues affect customers’ evaluation behavior : evidence from online reviews
Zhang, Ziqiong
;
Qiao, Shuchen
;
Li, Hengyun
;
Zhang, Zili
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013266147
Saved in:
2
How consumers perceive authenticity in restaurants : a study of online reviews
Le, Truc H.
;
Arcodia, Charles
;
Novais, Margarida Abreu
; …
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013266161
Saved in:
3
Power of apologetic responses in online travel community
Guo, Xiaoshu
;
Ye, Qiang
;
Law, Chun Hung Roberts
;
Liang, Sai
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209274
Saved in:
4
Impact of the rating system on sentiment and tone of voice : a Booking.com and TripAdvisor comparison study
Rita, Paulo
;
Tiago, Maria Teresa Borges
;
Rodrigues, David
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013255965
Saved in:
5
A data-driven approach to measure restaurant performance by combining online reviews with historical sales data
Fernandes, Elizabeth
;
Moro, Sérgio
;
Cortez, Paulo
; …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012495005
Saved in:
6
Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil
;
Kim, Moon-Yong
;
Iacobucci, Dawn
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
Saved in:
7
Drivers of helpfulness of online hotel reviews : A sentiment and emotion mining approach
Chatterjee, Swagato
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241418
Saved in:
8
The 7 Ps marketing mix of home-sharing services : mining travelers' online reviews on Airbnb
Kwok, Linchi
;
Tang, Yingying
;
Yu, Bei
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012300133
Saved in:
9
Market segmentation and travel choice prediction in spa hotels through TripAdvisor's online reviews
Ali Ahani
;
Nilashi, Mehrbakhsh
;
Bin Ibrahim, Othman
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 52-77
Persistent link: https://www.econbiz.de/10012058610
Saved in:
10
The impact of online reviews on attitude changes : the differential effects of review attributes and consumer knowledge
Lee, Seung Hyun
;
Ro, Heejung
- In:
International journal of hospitality management
56
(
2016
),
pp. 1-9
Persistent link: https://www.econbiz.de/10011520926
Saved in:
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