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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Werbewirkung"
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Search: subject_exact:"Produktimage"
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Werbewirkung
Brand image
194
Markenimage
194
Konsumentenverhalten
155
Consumer behaviour
154
Brand management
132
Markenführung
132
Brand
68
Markenartikel
67
Beziehungsmarketing
48
Relationship marketing
48
Luxury goods
25
Luxusgüter
25
Gastronomie
24
Restaurant industry
24
Advertising effects
23
Kundenzufriedenheit
23
Customer satisfaction
22
Fashion
21
Hotel industry
21
Hotellerie
21
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21
Bekleidung
18
USA
18
Brand loyalty
17
Clothing
16
Confidence
15
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Vertrauen
15
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14
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14
Internet marketing
14
Online-Marketing
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Social Web
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Social web
14
Perception
12
Wahrnehmung
12
Brand personality
11
Dienstleistungsqualität
11
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23
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Dens, Nathalie
2
Jang, Soocheong
2
Pelsmacker, Patrick de
2
Bai, Billy
1
Baxter, Stacey M.
1
Bekk, Magdalena
1
Biswas, Abhijit
1
Boeuf, Benjamin
1
Busser, James A.
1
Carpenter, Thomas P.
1
Cheng, Yuqiao
1
Clemente, Sarah
1
Cohen, Justin
1
Dolansky, Eric
1
Faulkner, Margaret
1
Foroudi, Pantea
1
Gim, Jaehee
1
Guha, Abhijit
1
Hanks, Lydia
1
Hu, Clark
1
Hwang, Johye
1
Hwang, Yoo Hee
1
Ilicic, Jasmina
1
Jeong, EunHa
1
Ju, Yongwook
1
Kellaris, James J.
1
Kim, Heewon
1
Klink, Richard R.
1
Kouril, Michal
1
Kulczynski, Alicia
1
Kum, Doreen
1
Lambert-Pandraud, Raphaëlle
1
Laurent, Gilles
1
Lee, Yih Hwai
1
Lin, Meng-Chen
1
Line, Nathan
1
Liu, Kuo-Ning
1
Lowrey, Tina M.
1
Mantonakis, Antonia
1
Martin, Brett A. S.
1
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International journal of hospitality management
Journal of fashion marketing and management
Marketing letters : a journal of research in marketing
Journal of business research : JBR
44
Journal of marketing communications
37
The journal of product & brand management
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of advertising : the review of marketing communications
24
Psychology & marketing
21
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of advertising research
16
Journal of promotion management : innovations in planning and applied research
16
Journal of retailing and consumer services
16
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of marketing : EJM
13
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing : ZFP ; journal of research and management
10
Marketing intelligence & planning
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
SpringerLink / Bücher
8
The journal of consumer marketing
8
Journal of the Academy of Marketing Science
7
International journal of sports marketing & sponsorship
6
Journal of current issues and research in advertising : JCIRA
6
Tourism management : research, policies, practice
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing research : JMR
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Gabler Edition Wissenschaft / Innovatives Markenmanagement
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
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ECONIS (ZBW)
23
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23
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
3
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
4
Brand knowledge and non-financial brand performance in the green restaurants : mediating effect of brand attitude
Liu, Kuo-Ning
;
Hu, Clark
;
Lin, Meng-Chen
;
Tsai, Tung-I
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293750
Saved in:
5
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
6
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
7
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
8
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
9
Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
10
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
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