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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of retailing"
~person:"Neslin, Scott A."
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
3
Distribution channel
3
E-commerce
3
Electronic Commerce
3
Relationship marketing
3
Vertriebsweg
3
Einzelhandel
2
Internet
2
Multichannel customer management
2
Retail trade
2
Channel data integration
1
Channel integration
1
Consumer behaviour
1
Controlling
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Customer journey
1
Customer relationship management (CRM)
1
Distance selling
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Distanzhandel
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Einnahmen
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Einzelhandelsstandort
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Hazard models
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Internet marketing
1
Konsumentenverhalten
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Management control
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Modellierung
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Multichannel
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Multichannel retailing
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Multichannel strategy
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Multikanalvertrieb
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New channel adoption
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Omnichannel
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Online and offline channels
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Online retailing
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Online-Handel
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Online-Marketing
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Aufsatz in Zeitschrift
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Neslin, Scott A.
Han, Heesup
17
Jang, Soocheong
10
Mattila, Anna S.
10
Hyun, Sunghyup Sean
9
Grewal, Dhruv
8
Wong, IpKin Anthony
7
Qu, Hailin
6
Kim, Wansoo
5
Noble, Stephanie M.
5
Ahn, Jiseon
4
Busser, James A.
4
Hwang, Jinsoo
4
Lee, Choong-Ki
4
Prentice, Catherine
4
Ryu, Kisang
4
Shulga, Lenna V.
4
So, Kevin Kam Fung
4
Song, Hak-jun
4
Tanford, Sarah
4
Torres, Edwin N.
4
Verhoef, Peter C.
4
Yu, Jongsik
4
Back, Ki-Joon
3
Bai, Billy
3
Chua, Bee-Lia
3
Cronin, J. J.
3
DiPietro, Robin B.
3
Evanschitzky, Heiner
3
Gao, Yixing
3
Ha, Jooyeon
3
Hanks, Lydia
3
Im, Jinyoung
3
Kim, Woo Gon
3
Lai, Ivan K. W.
3
Lee, Jin-soo
3
Lemon, Katherine N.
3
Murthi, B. P. S.
3
Nordfält, Jens
3
Pauwels, Koen
3
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International journal of hospitality management
Journal of financial services marketing : JFSM
Journal of retailing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
3
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1
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
2
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
3
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
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