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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising effects"
~subject:"Lebensmittel"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Lebensmittel
Consumer behaviour
909
Konsumentenverhalten
909
Gastronomie
258
Restaurant industry
258
Beziehungsmarketing
210
Relationship marketing
210
Dienstleistungsqualität
197
Service quality
197
Customer satisfaction
195
Hotel industry
195
Hotellerie
195
Kundenzufriedenheit
195
Internet marketing
132
Online-Marketing
132
Brand management
112
Markenführung
112
Viral marketing
102
Virales Marketing
102
Brand image
92
Markenimage
92
Social Web
92
Social web
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Emotion
86
Online retailing
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Online-Handel
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Food
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Werbewirkung
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E-commerce
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Electronic Commerce
49
Confidence
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Vertrauen
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Brand
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Markenartikel
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Coronavirus
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Personality psychology
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Persönlichkeitspsychologie
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96
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Jang, Soocheong
7
Han, Heesup
5
Jeong, EunHa
5
Kim, Jong-Hyeong
4
Filimonau, Viachaslau
3
Mattila, Anna S.
3
Youn, Hyewon
3
Zhang, Lu
3
Zhang, Xingyi
3
Arendt, Susan W.
2
Bijmolt, Tammo H. A.
2
Bilgihan, Anil
2
DiPietro, Robin B.
2
Ghosh, Tathagata
2
Jun, Jinhyun
2
Kang, Juhee
2
Kim, DongHee
2
Liu, Qing
2
Okumus, Bendegul
2
Olson, Eric D.
2
Shao, Xiaolong
2
Wang, Ling-en
2
Ye, Tian
2
Aa, Eva P. van der
1
Al-Ansi, Amr
1
Aldás-Manzano, Joaquín
1
Ali, Faizan
1
Almanza, Barbara
1
Bai, Billy
1
Baker, Melissa A.
1
Bang, Hye Jin
1
Behnke, Carl
1
Belanche, Daniel
1
Bell, Raoul
1
Bellman, Steven
1
Bermejo-Berros, Jesús
1
Beukeboom, Camiel J.
1
Boerman, Sophie C.
1
Boman, Laura
1
Bordi, Peter
1
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International journal of hospitality management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
161
Journal of marketing communications
133
International journal of advertising : the review of marketing communications
127
Journal of retailing and consumer services
107
International journal of advertising : the quarterly review of marketing communications
89
International journal of consumer studies
79
Food policy : economics planning and politics of food and agriculture
74
Psychology & marketing
69
Journal of promotion management : innovations in planning and applied research
67
Journal of food products marketing
64
Journal of promotion management : JPM
62
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising research
51
Marketing letters : a journal of research in marketing
47
Journal of advertising : official publication of the American Academy of Advertising
45
Journal of marketing research : JMR
44
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
40
The journal of product & brand management
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
35
Asia Pacific journal of marketing and logistics
32
The journal of consumer marketing
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of current issues and research in advertising : JCIRA
30
Health marketing quarterly
27
Journal of Islamic marketing
27
The journal of brand management : an international journal
27
Cogent business & management
26
European journal of marketing
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of marketing
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Journal of international consumer marketing
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Marketing : ZFP ; journal of research and management
24
American journal of agricultural economics
23
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ECONIS (ZBW)
96
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1
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10
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96
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
3
Refining hospitality in a post-pandemic landscape : tourist food choices through a latent class nested logit lens
Zhou, Heng
;
Song, Chunyu
;
Chi, Xiaoting
;
Li, Weiwei
; …
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014457837
Saved in:
4
Less delicious but more natural : the effect of the natural label in promoting ugly food consumption
Yang, Xiaoke
;
Huang, Yuanhao
;
Chen, Qian
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014487589
Saved in:
5
Managers' perspectives on restaurant food waste separation intention : the roles of institutional pressures and internal forces
Ng, Poh Yen
;
Sia, Joseph Kee Ming
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482200
Saved in:
6
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
7
Are co-created green initiatives more appealing than firm-created green initiatives? : investigating the effects of co-created green appeals on restaurant promotion
Zhang, Xingyi
;
Jeong, EunHa
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013482219
Saved in:
8
Resourcefulness of chefs and food waste prevention in fine dining restaurants
Filimonau, Viachaslau
;
Chiang, Chien-Chang
;
Wang, Ling-en
; …
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013482305
Saved in:
9
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
10
The impact of menu size on calorie estimation
Kim, Junghyun
;
Lee, Yong Kyu
;
Herr, Paul M.
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013266156
Saved in:
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