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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of international consumer marketing"
~subject:"Markenimage"
~subject:"United States"
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Search: subject_exact:"Werbetest"
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Markenimage
United States
Advertising effects
66
Werbewirkung
66
Consumer behaviour
44
Konsumentenverhalten
44
Advertising
33
Werbung
33
Brand image
13
Gastronomie
13
Restaurant industry
13
Brand management
12
Markenführung
12
Internet marketing
10
Online-Marketing
10
Hotel industry
8
Hotellerie
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USA
8
Celebrity endorsement
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Celebrity-Werbung
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China
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Emotion
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Food
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Indien
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Lebensmittel
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Markenartikel
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Print advertising
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Printwerbung
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Psychology of advertising
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Werbepsychologie
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Beziehungsmarketing
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Coronavirus
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Jang, Soocheong
3
Zhang, Lu
2
Allan, David
1
Anand, Sandip
1
Bai, Billy
1
Bakir, Aysen
1
Blankson, Charles
1
Busser, James A.
1
Cheng, Yuqiao
1
Clark, Ronald A.
1
Coulter, Robin
1
Deshpande, Sameer
1
Erdogan, B. Zafer
1
Fazli-Salehi, Reza
1
Foroudi, Pantea
1
Gim, Jaehee
1
Hanks, Lydia
1
Haytko, Diana L.
1
Hermans, Charles M.
1
Hinson, Robert
1
Hu, Clark
1
Hwang, Johye
1
Hwang, Yoo Hee
1
Jeong, EunHa
1
Ju, Yongwook
1
Kim, Heewon
1
Lin, Meng-Chen
1
Line, Nathan
1
Liu, Kuo-Ning
1
Madadi, Rozbeh
1
McGinley, Sean
1
Micu, Camelia C.
1
Nagar, Komal
1
Park, Kwangmin
1
Park, No-hyeun
1
Parker, R. Stephen
1
Raja, Md Washim
1
Reynolds, Dennis
1
Shulga, Lenna V.
1
Spears, Nancy
1
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International journal of hospitality management
Journal of international consumer marketing
Journal of advertising research
81
Journal of advertising : official publication of the American Academy of Advertising
63
Journal of business research : JBR
51
International journal of advertising : the quarterly review of marketing communications
48
Journal of marketing communications
48
Psychology & marketing
35
Journal of promotion management : JPM
31
The journal of product & brand management
31
International journal of advertising : the review of marketing communications
27
Journal of promotion management : innovations in planning and applied research
19
Journal of retailing and consumer services
19
The journal of brand management : an international journal
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing letters : a journal of research in marketing
17
European journal of marketing : EJM
16
International journal of internet marketing and advertising : IJIMA
16
Asia Pacific journal of marketing and logistics
14
Journal of current issues and research in advertising : JCIRA
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of marketing
12
The journal of consumer marketing
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Marketing intelligence & planning
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
Journal of global marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Marketing : ZFP ; journal of research and management
10
SpringerLink / Bücher
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Working paper / National Bureau of Economic Research, Inc.
9
American journal of agricultural economics
8
International journal of sports marketing & sponsorship
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of the Academy of Marketing Science
8
Young consumers : insight and ideas for responsible marketers
8
Health marketing quarterly
7
Journal of marketing research : JMR
7
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ECONIS (ZBW)
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
3
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
4
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
5
Brand knowledge and non-financial brand performance in the green restaurants : mediating effect of brand attitude
Liu, Kuo-Ning
;
Hu, Clark
;
Lin, Meng-Chen
;
Tsai, Tung-I
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293750
Saved in:
6
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
7
Religion and perceptions of the regulation of controversial advertising
Wang, Zehua
;
Deshpande, Sameer
;
Waller, David S.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10011917500
Saved in:
8
Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.
;
Clark, Ronald A.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
Saved in:
9
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
10
Effects of brand personality dimensions on consumers' perceived self-image congruity and functional congruity with hotel brands
Su, Na
;
Reynolds, Dennis
- In:
International journal of hospitality management
66
(
2017
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011810911
Saved in:
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