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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing"
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Search: subject:"Social Web"
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Social Web
139
Social web
139
Internet marketing
71
Online-Marketing
71
Consumer behaviour
56
Konsumentenverhalten
56
Viral marketing
50
Virales Marketing
50
Hotel industry
36
Hotellerie
36
Online retailing
28
Online-Handel
28
Beziehungsmarketing
24
Relationship marketing
24
Brand management
22
Markenführung
22
Social media
20
Social network
20
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Gastronomie
17
Restaurant industry
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social media
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Markenimage
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139
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Law, Chun Hung Roberts
8
Kannan, P. K.
5
Wong, IpKin Anthony
5
Liang, Sai
4
Stephen, Andrew T.
4
Yang, Fiona X.
4
Ye, Qiang
4
Janakiraman, Ramkumar
3
Kim, Woo Gon
3
Law, Rob
3
Palmatier, Robert W.
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Zhang, Ziqiong
3
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2
Bleier, Alexander
2
Brooks, Gillian
2
Brymer, Robert A.
2
Cheng, Mingming
2
Dahl, Darren W.
2
Grewal, Dhruv
2
Herhausen, Dennis
2
Leung, Xi Y.
2
Li, Gang
2
Li, Hengyun
2
Liu, Jianwei
2
Liu, Xianwei
2
Lu, Shijie
2
Moe, Wendy W.
2
Nam, Hyoryung
2
Rishika, Rishika
2
Schuckert, Markus
2
Schweidel, David A.
2
Sridhar, Shrihari
2
Sun, Jie
2
Swaminathan, Vanitha
2
Wang, Xin
2
Zhang, Jonathan Z.
2
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1
Adler, Jami
1
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1
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International journal of hospitality management
Journal of marketing
Journal of business research : JBR
439
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
196
International journal of internet marketing and advertising : IJIMA
146
Information systems research : ISR
144
Journal of management information systems : JMIS
118
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
93
Springer eBook Collection
92
Business horizons
90
Psychology & marketing
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of travel and tourism marketing
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of promotion management : innovations in planning and applied research
70
The journal of product & brand management
68
Journal of electronic commerce research : JECR
66
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of information & knowledge management : JIKM
64
The journal of brand management : an international journal
64
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
57
Journal of organizational computing and electronic commerce
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
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ECONIS (ZBW)
139
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1
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139
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1
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
2
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
3
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
4
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
5
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
6
Measuring the real-time stock market impact of firm-generated content
Lacka, Ewelina
;
Boyd, D. Eric
;
Ibikunle, Gbenga
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 58-78
Persistent link: https://www.econbiz.de/10013390582
Saved in:
7
Normative and informational social influence affecting digital technology acceptance of senior restaurant diners : a technology learning perspective
Jang, Ha-Won
;
Moon, Chanwoo
;
Jung, Hyo Sun
;
Cho, Meehee
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457820
Saved in:
8
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
9
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
10
What happens on Facebook stays on Facebook? : virtual surface acting in cyberspace-workplace relationship transition
Yang, Fiona X.
;
Li, Xiangping
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014439923
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