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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Search: subject_exact:"Viral marketing"
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Viral marketing
175
Virales Marketing
175
Consumer behaviour
118
Konsumentenverhalten
118
Internet marketing
83
Online-Marketing
83
Social Web
72
Social web
72
Hotel industry
46
Hotellerie
46
Online retailing
44
Online-Handel
44
Customer satisfaction
31
Kundenzufriedenheit
31
Gastronomie
27
Restaurant industry
27
Online reviews
26
Dienstleistungsqualität
24
Service quality
24
Beziehungsmarketing
17
Personalisierung
17
Personalization
17
Relationship marketing
17
Brand image
15
Markenimage
15
social media
15
Brand management
14
E-commerce
14
Electronic Commerce
14
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USA
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eWOM
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Data Mining
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Advertising effects
12
Online review
12
Werbewirkung
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11
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175
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175
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Law, Chun Hung Roberts
7
Zhang, Zili
7
Li, Hengyun
6
Zhang, Ziqiong
5
Kim, Woo Gon
4
Ye, Qiang
4
Zhang, Lu
4
Liang, Sai
3
Line, Nathaniel D.
3
Mariani, Marcello M.
3
Rita, Paulo
3
Wei, Wei
3
Xie, Karen L.
3
Armas-Cruz, Yaiza
2
Borghi, Matteo
2
Flavián Blanco, Carlos
2
Gil-Soto, Esperanza
2
Gursoy, Dogan
2
Han, Heesup
2
Hanks, Lydia
2
Huh, Jisu
2
Kareklas, Ioannis
2
Kim, John
2
Kimmel, Allan J.
2
Law, Rob
2
Lee, Minwoo
2
Liu, Hongbo
2
Loureiro, Sandra Maria Correia
2
Lu, Lu
2
Morini-Marrero, Sandra
2
Muehling, Darrel D.
2
Okumus, Fevzi
2
Roy, Gobinda
2
Saenger, Christina
2
Schuckert, Markus
2
Sun, Jin
2
Tang, Chun-Hung
2
Tang, Liang
2
Thomas, Veronica L.
2
Weber, T. J.
2
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International journal of hospitality management
Journal of marketing communications
Marketing letters : a journal of research in marketing
Journal of business research : JBR
172
Journal of retailing and consumer services
122
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
International journal of consumer studies
23
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ECONIS (ZBW)
175
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31
Process vs. outcome : effects of food photo types in online restaurant reviews on consumers' purchase intention
Liu, Hongbo
;
Feng, Shunzi
;
Hu, Xingbao
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013185269
Saved in:
32
Consistent comments and vivid comments in hotels' online information adoption : which matters more?
Liu, Huiyue
;
Peihan, Guo
;
Haiwen, Yin
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014227655
Saved in:
33
Restaurants' motivations to solicit fake reviews : a competition perspective
Zhang, Ziqiong
;
Li, Yuanshuo
;
Li, Hengyun
;
Zhang, Zili
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227711
Saved in:
34
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
35
Recognise me or pay me? : how rewards for online restaurant reviews impact continuity : a cross-country investigation
Labsomboonsiri, Saranya
;
Mathews, Shane
;
Luck, Edwina
; …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383274
Saved in:
36
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
37
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
38
Online review ratings : an analysis of product attributes and competitive environment
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 487-505
Persistent link: https://www.econbiz.de/10013371042
Saved in:
39
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
40
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
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