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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
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Search: subject_exact:"Viral marketing"
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Viral marketing
221
Virales Marketing
221
Consumer behaviour
168
Konsumentenverhalten
168
Internet marketing
89
Online-Marketing
89
Social Web
74
Social web
74
Online retailing
67
Online-Handel
67
Customer satisfaction
63
Kundenzufriedenheit
63
Beziehungsmarketing
57
Relationship marketing
57
Hotel industry
48
Hotellerie
48
Dienstleistungsqualität
47
Service quality
47
Online reviews
38
Gastronomie
29
Restaurant industry
29
Word-of-mouth
27
E-commerce
24
Electronic Commerce
24
Brand image
21
Markenimage
21
Brand management
20
Markenführung
20
Personalisierung
20
Personalization
20
eWOM
18
Emotion
17
Confidence
15
Online review
15
Vertrauen
15
Data Mining
14
Data mining
14
Brand
13
Markenartikel
13
Customer integration
12
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181
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1
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Article
221
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Article in journal
221
Aufsatz in Zeitschrift
221
Language
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English
Author
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Law, Chun Hung Roberts
7
Zhang, Zili
7
Li, Hengyun
6
Dwivedi, Yogesh Kumar
5
Zhang, Ziqiong
5
Kim, Woo Gon
4
Rana, Nripendra P.
4
Ye, Qiang
4
Zhang, Lu
4
Liang, Sai
3
Line, Nathaniel D.
3
Mariani, Marcello M.
3
Moro, Sérgio
3
Septianto, Felix
3
Wei, Wei
3
Xie, Karen L.
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Armas-Cruz, Yaiza
2
Augusto, Mário Gomes
2
Bambauer-Sachse, Silke
2
Benkenstein, Martin
2
Borghi, Matteo
2
Casidy, Riza
2
Chang, Ya Ping
2
Chiew, Tung Moi
2
Flavián Blanco, Carlos
2
Gil-Soto, Esperanza
2
Gursoy, Dogan
2
Han, Heesup
2
Hanks, Lydia
2
Ismagilova, Elvira
2
Law, Rob
2
Lee, Minwoo
2
Liu, Chih-Hsing
2
Liu, Hongbo
2
Lu, Lu
2
Mangold, Sabrina
2
Morini-Marrero, Sandra
2
Okumus, Fevzi
2
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International journal of hospitality management
Journal of retailing and consumer services
Journal of business research : JBR
184
Tourism management : research, policies, practice
69
International journal of internet marketing and advertising : IJIMA
61
Psychology & marketing
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
53
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
41
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of management information systems : JMIS
35
Journal of advertising research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
International journal of electronic marketing and retailing : IJEMR
32
Journal of marketing research : JMR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
Technological forecasting & social change : an international journal
21
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ECONIS (ZBW)
221
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221
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1
Exploring consumer mobile payment innovations : an investigation into the relationship between coping theory factors, individual motivations, social influence and word of mouth
Hameed, Irfan
;
Akram, Umair
;
Khan, Yamna
;
Khan, Naveed R.
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462304
Saved in:
2
Assigning credit and blame : how delivery services affect restaurant EWOM
Line, Nathaniel D.
;
Hanks, Lydia
;
Dogru, Tarik
;
Lu, Lu
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457824
Saved in:
3
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
4
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
5
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
6
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
7
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
8
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
9
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
10
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali
;
Ishaq, Muhammad Ishtiaq
;
Khan, Ayesha
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
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