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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Online-Marketing
Brand image
176
Markenimage
176
Brand management
102
Consumer behaviour
102
Konsumentenverhalten
102
Markenführung
102
Tourism marketing
55
Tourismusmarketing
55
Beziehungsmarketing
50
Relationship marketing
50
Destination management
47
Destinationsmanagement
47
Brand
43
Markenartikel
40
Holiday behaviour
39
Urlaubsverhalten
39
Designation of origin
29
Herkunftsbezeichnung
29
destination image
27
Customer satisfaction
26
Kundenzufriedenheit
26
Gastronomie
24
Hotel industry
24
Hotellerie
24
Restaurant industry
24
Tourism destination
24
Tourismusregion
24
Tourism
18
Tourismus
18
Internet marketing
17
Viral marketing
17
Virales Marketing
17
Social Web
16
Social web
16
Advertising effects
15
Jugendliche
15
Werbewirkung
15
Youth
15
Brand equity
14
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Aufsatz in Zeitschrift
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17
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English
17
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Perdue, Richard R.
2
Shin, Hakseung
2
Bai, Billy
1
Ben-Shaul, Michal
1
Busser, James A.
1
Chan, Kara
1
Deans, Kenneth R.
1
Fan, Fei
1
Fiore, Ann Marie
1
Gaur, Jighyasu
1
Gnoth, Juergen
1
Gupta, Ritu
1
Huang, Guoqiong Ivanka
1
Hwang, Johye
1
Jeong, Miyoung
1
Joseph, Mathew
1
Kang, Juhee
1
Kumar, Arvind
1
Kunja, Sambashiva Rao
1
Lambert, Claire
1
Law, Chun Hung Roberts
1
Lee, Seonjeong
1
Li, Yupeng
1
Liang, Sai
1
Meek, Stephanie
1
Micevski, Milena
1
Michaelidou, Nina
1
Moraes, Caroline
1
Moura, Francisco Tigre
1
Muniz, Fernanda
1
Park, No-hyeun
1
Prieler, Michael
1
Rao, Bramhani
1
Reichel, Arie
1
Schuckert, Markus
1
Shulga, Lenna V.
1
Siamagka, Nikoletta-Theofania
1
Sreejesh, S.
1
Srivastava, Ankur
1
Sun, Wenjun
1
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International journal of hospitality management
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
50
International journal of internet marketing and advertising : IJIMA
33
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The journal of brand management : an international journal
21
Journal of marketing communications
16
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Tourism management : research, policies, practice
14
Marketing intelligence & planning
12
International journal of advertising : the review of marketing communications
10
Journal of promotion management : JPM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Tourism management perspectives : TMP
9
International journal of technology marketing : IJTMkt
8
Journal of marketing management : MM
8
Asia Pacific journal of marketing and logistics
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of internet commerce
7
Business horizons
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
International journal of consumer studies
5
Journal of advertising research
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Journal of strategic marketing
5
Psychology & marketing
5
European journal of marketing
4
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
17
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1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
3
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
4
Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu
;
Srivastava, Ankur
;
Gupta, Ritu
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
Saved in:
5
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
6
Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions : a context of brand fan pages in Facebook
Kunja, Sambashiva Rao
;
Kumar, Arvind
;
Rao, Bramhani
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013367766
Saved in:
7
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
8
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
9
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
10
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
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