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~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~subject:"Emotion"
~subject:"Relationship marketing"
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Search: subject_exact:"Viral marketing"
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Emotion
Relationship marketing
Viral marketing
123
Virales Marketing
123
Consumer behaviour
84
Konsumentenverhalten
84
Internet marketing
53
Online-Marketing
53
Hotel industry
46
Hotellerie
46
Social Web
39
Social web
39
Online retailing
36
Online-Handel
36
Customer satisfaction
27
Gastronomie
27
Kundenzufriedenheit
27
Restaurant industry
27
Online reviews
26
Dienstleistungsqualität
23
Service quality
23
Beziehungsmarketing
15
Personalisierung
15
Personalization
15
Online review
12
E-commerce
11
Electronic Commerce
11
USA
11
United States
11
Word-of-mouth
11
Data Mining
10
Data mining
10
Brand image
9
Markenimage
9
eWOM
9
Brand management
7
Markenführung
7
Confidence
6
Internet
6
Perception
6
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1
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Article
22
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22
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English
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Li, Hengyun
2
Tang, Liang
2
Zhang, Zili
2
Batista, Fernando
1
Bilgihan, Anil
1
Blut, Markus
1
Bosukonda, Narendra
1
Bujisic, Milos
1
Camilleri, Mark Anthony
1
Chao, Ren-Fang
1
Chatterjee, Swagato
1
Chen, Guo
1
Chen, Yong
1
Choi, Hyeyoon
1
Coenen, Christian
1
Connan Guesquière, Chantal
1
Cortez, Paulo
1
D'Acunto, David
1
Dai, Zheng
1
Dalli, Daniele
1
Feng, Yuqiang
1
Fernandes, Elizabeth
1
Ferreira, Aristides Isidoro
1
Filieri, Raffaele
1
Fiore, Ann Marie
1
Frennea, Carly
1
Fu, Yi
1
Gao, Yixing
1
Han, Kyuhong
1
Hyun, Sunghyup Sean
1
Kang, Juhee
1
Kim, Eojina
1
Kim, Jaewook
1
Kim, Jewoo
1
Leal, Catarina Correia
1
Liang, Chia-Hsiang
1
Liu, Hongbo
1
Lu, Jiandong
1
Lu, Lu
1
Mende, Martin
1
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International journal of hospitality management
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
53
Journal of business research : JBR
35
Journal of hospitality marketing & management
17
The journal of product & brand management
15
International journal of contemporary hospitality management
14
Tourism management : research, policies, practice
14
The journal of services marketing
12
International journal of internet marketing and advertising : IJIMA
11
Psychology & marketing
11
Cogent business & management
10
Journal of service research : JSR
10
Journal of travel and tourism marketing
10
Journal of marketing
9
European journal of marketing : EJM
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Asia Pacific journal of marketing and logistics
7
Journal of the Academy of Marketing Science
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The international review of retail, distribution and consumer research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of strategic marketing
6
The journal of brand management : an international journal
6
Business horizons
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing management : MM
5
Journal of marketing research
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service management
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The service industries journal
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Information systems research : ISR
4
International journal of business information systems : IJBIS
4
International journal of electronic commerce : IJEC
4
International journal of quality and service sciences
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of internet commerce
4
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ECONIS (ZBW)
22
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Customer satisfaction and loyalty with online consumer reviews : factors affecting revisit intentions
Camilleri, Mark Anthony
;
Filieri, Raffaele
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014439971
Saved in:
3
Perceived hygiene attributes in the hotel industry: customer retention amid the COVID-19 crisis
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012435868
Saved in:
4
Not all words are beneficial : the impact of management response contents on customer engagement behavior
Zhang, Zili
;
Li, Hengyun
;
Yang, Yang
;
Xu, Yukuan
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012436041
Saved in:
5
A data-driven approach to measure restaurant performance by combining online reviews with historical sales data
Fernandes, Elizabeth
;
Moro, Sérgio
;
Cortez, Paulo
; …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012495005
Saved in:
6
The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
Saved in:
7
The financial impact of online customer reviews in the restaurant industry : a moderating effect of brand equity
Wang, Yiqi
;
Kim, Jewoo
;
Kim, Jaewook
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547715
Saved in:
8
Antecedents of customer WOM in glamping : the critical role of original ecology
Lu, Jiandong
;
Wang, Xiaolei
;
Dai, Zheng
;
Chen, Guo
; …
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012547731
Saved in:
9
Influence of servicescape stimuli on word-of-mouth intentions : an integrated model to indigenous restaurants
Chao, Ren-Fang
;
Fu, Yi
;
Liang, Chia-Hsiang
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012585695
Saved in:
10
The signaling and reputational effects of customer ratings on hotel revenues : evidence from TripAdvisor
Sayfuddin, A. T. M.
;
Chen, Yong
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013327968
Saved in:
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