//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
123
Virales Marketing
123
Consumer behaviour
84
Konsumentenverhalten
84
Internet marketing
53
Online-Marketing
53
Hotel industry
46
Hotellerie
46
Social Web
39
Social web
39
Online retailing
36
Online-Handel
36
Customer satisfaction
27
Gastronomie
27
Kundenzufriedenheit
27
Restaurant industry
27
Online reviews
26
Dienstleistungsqualität
23
Service quality
23
Beziehungsmarketing
15
Personalisierung
15
Personalization
15
Relationship marketing
15
Online review
12
E-commerce
11
Electronic Commerce
11
USA
11
United States
11
Word-of-mouth
11
Data Mining
10
Data mining
10
Brand image
9
Emotion
9
Markenimage
9
eWOM
9
Brand management
7
Markenführung
7
Confidence
6
Internet
6
Perception
6
more ...
less ...
Online availability
All
Undetermined
88
Free
1
Type of publication
All
Article
123
Type of publication (narrower categories)
All
Article in journal
123
Aufsatz in Zeitschrift
123
Language
All
English
Author
All
Law, Chun Hung Roberts
7
Zhang, Zili
7
Li, Hengyun
6
Zhang, Ziqiong
5
Kim, Woo Gon
4
Ye, Qiang
4
Zhang, Lu
4
Liang, Sai
3
Line, Nathaniel D.
3
Mariani, Marcello M.
3
Wei, Wei
3
Xie, Karen L.
3
Armas-Cruz, Yaiza
2
Borghi, Matteo
2
Gil-Soto, Esperanza
2
Gursoy, Dogan
2
Han, Heesup
2
Hanks, Lydia
2
Kim, John
2
Law, Rob
2
Lee, Minwoo
2
Liu, Hongbo
2
Lu, Lu
2
Morini-Marrero, Sandra
2
Okumus, Fevzi
2
Rita, Paulo
2
Saenger, Christina
2
Schuckert, Markus
2
Sun, Jin
2
Tang, Chun-Hung
2
Tang, Liang
2
Thomas, Veronica L.
2
Yang, Sung-Byung
2
Yen, Chih-Lun Alan
2
Yu, Jongsik
2
Abulaiti, Gulimire
1
Ahmad, Wasim
1
Ai, Jin
1
Ali Ahani
1
Ali, Faizan
1
more ...
less ...
Published in...
All
International journal of hospitality management
Marketing letters : a journal of research in marketing
Journal of business research : JBR
172
Journal of retailing and consumer services
122
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
International journal of consumer studies
23
Technological forecasting & social change : an international journal
21
more ...
less ...
Source
All
ECONIS (ZBW)
123
Showing
21
-
30
of
123
Sort
Relevance
Date (newest first)
Date (oldest first)
21
Monitoring hotel response management : a multidimensional approach
Armas-Cruz, Yaiza
;
Gil-Soto, Esperanza
;
Morini-Marrero, …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271316
Saved in:
22
Process vs. outcome : effects of food photo types in online restaurant reviews on consumers' purchase intention
Liu, Hongbo
;
Feng, Shunzi
;
Hu, Xingbao
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013185269
Saved in:
23
Consistent comments and vivid comments in hotels' online information adoption : which matters more?
Liu, Huiyue
;
Peihan, Guo
;
Haiwen, Yin
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014227655
Saved in:
24
Restaurants' motivations to solicit fake reviews : a competition perspective
Zhang, Ziqiong
;
Li, Yuanshuo
;
Li, Hengyun
;
Zhang, Zili
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227711
Saved in:
25
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
26
Recognise me or pay me? : how rewards for online restaurant reviews impact continuity : a cross-country investigation
Labsomboonsiri, Saranya
;
Mathews, Shane
;
Luck, Edwina
; …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383274
Saved in:
27
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
28
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
29
More than words : understanding how valence and content affect review value
Qiao, Tong
;
Shan, Wei
;
Zhang, Mingli
;
Wei, Zihan
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013363636
Saved in:
30
Perceived hygiene attributes in the hotel industry: customer retention amid the COVID-19 crisis
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012435868
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->