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~isPartOf:"International journal of hospitality management"
~subject:"Brand equity"
~subject:"Corporate reputation"
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Search: subject_exact:"Brand personality"
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Brand equity
Corporate reputation
Brand image
79
Markenimage
79
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
58
Markenführung
58
Beziehungsmarketing
35
Relationship marketing
35
Brand
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Gastronomie
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Restaurant industry
24
Markenartikel
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Hotel industry
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Hotellerie
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Customer satisfaction
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Kundenzufriedenheit
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Dienstleistungsqualität
11
Service quality
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Brand loyalty
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Confidence
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Vertrauen
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Advertising effects
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Werbewirkung
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Brand trust
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Viral marketing
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Virales Marketing
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Internet marketing
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Online-Marketing
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Emotion
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Markentreue
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Perception
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Social Web
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Social web
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Wahrnehmung
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Brand attachment
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Brand personality
5
Brand reputation
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Han, Sung Ho
2
Lee, Timothy J.
2
Wong, IpKin Anthony
2
Ahn, Jiseon
1
Alibakhshi, Setareh
1
Atkinson, Peter
1
Bang, Nguyen
1
Chen, Cheng-Hao Steve
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Choe, Yunseon
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Gil Saura, Irene
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Gursoy, Dogan
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Ham, Sunny
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Hsu, Cathy H. C.
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Huang, Guoqiong Ivanka
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Jang, Soocheong
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Kavitha Haldorai
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Kim, Jaewook
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Kim, Jewoo
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Kim, Woo Gon
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Lu, Allan Cheng Chieh
1
Lu, Carol Yirong
1
Manu C
1
Nazarian, Alireza
1
Oh, Haemoon
1
Park, Jungkun
1
Paul, Justin
1
Prentice, Catherine
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Rady, Ahmed
1
Ren, YuXuan
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Ruiz-Molina, MarÃa Eugenia
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Seo, Soobin
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Seyyedamiri, Nader
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Shamim, Amjad
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Song, Hak-jun
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International journal of hospitality management
Journal of business research : JBR
63
The journal of brand management : an international journal
28
Journal of retailing and consumer services
25
The journal of product & brand management
23
European journal of marketing : EJM
16
Marketing intelligence & planning
13
Asia Pacific journal of marketing and logistics
12
Journal of business ethics : JOBE
12
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
International marketing review
9
Journal of travel and tourism marketing
9
Tourism management : research, policies, practice
9
The journal of consumer marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of the Academy of Marketing Science
7
Journal of air transport management
6
The marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Global business review
5
International journal of sports marketing & sponsorship
5
Journal of marketing communications
5
Qualitative market research : an international journal
5
Corporate communications : an international journal
4
Economic research
4
European journal of management and business economics : EJM&BE
4
International journal of contemporary hospitality management
4
International journal of retail & distribution management
4
Journal of financial services marketing : JFSM
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
The journal of business & industrial marketing
4
The journal of services marketing
4
Academia : revista Latinoamericana de administración
3
Australasian marketing journal
3
Corporate reputation review
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ECONIS (ZBW)
16
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1
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
2
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
3
Customer engagement and hotel booking intention : the mediating and moderating roles of customer-perceived value and brand reputation
Touni, Reham
;
Kim, Woo Gon
;
Kavitha Haldorai
;
Rady, Ahmed
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013255940
Saved in:
4
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
5
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
6
The interaction between individual cultural values and the cognitive and social processes of global restaurant brand equity
Han, Sung Ho
;
Chen, Cheng-Hao Steve
;
Lee, Timothy J.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495106
Saved in:
7
The financial impact of online customer reviews in the restaurant industry : a moderating effect of brand equity
Wang, Yiqi
;
Kim, Jewoo
;
Kim, Jaewook
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547715
Saved in:
8
Tell us your concern, and we shall together address! : role of service booking channels and brand equity on post-failure outcomes
Manu C
;
Sreejesh, S.
;
Paul, Justin
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012585701
Saved in:
9
Who spoils the barrel? : negative spillover effect on competitor brands during food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198507
Saved in:
10
Restaurant chain's corporate social responsibility messages on social networking sites : the role of social distance
Sung, Kyongsik
;
Tao, Chen-Wei
;
Slevitch, Lisa
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241336
Saved in:
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