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~isPartOf:"International journal of hospitality management"
~subject:"Internet marketing"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
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Internet marketing
Unternehmenserfolg
Werbung
Marketing management
28
Marketingmanagement
28
Hotel industry
15
Hotellerie
15
Beziehungsmarketing
8
Firm performance
8
Relationship marketing
8
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
6
Customer value
3
Emotion
3
Gastgewerbe
3
Gastronomie
3
Hospitality industry
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Kundenwert
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Market orientation
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Performance measurement
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Performance-Messung
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Restaurant industry
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Strategic management
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Strategisches Management
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Australien
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Customer integration
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Customer satisfaction
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Ethnische Gruppe
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Event marketing
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Event-Marketing
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Campo, Sara
1
Chen, Kuan-yu
1
Chen, Shiu-chun
1
Díaz, Ana M.
1
Foroudi, Pantea
1
Hight, S. Kyle
1
Hodari, Demian
1
Holthof, Christian
1
Jogaratnam, Giri
1
Kim, Soon-Ho
1
Lee, Yong-Ki
1
López Sánchez, José Ángel
1
Molina, Arturo
1
Pascual-Fernández, Primitiva
1
Pelsmacker, Patrick de
1
Santos Vijande, María Leticia
1
Seo, Min-Kyo
1
Tilburg, Sophie van
1
Turner, Michael J.
1
Wang, Cheng-hua
1
Way, Sean A.
1
Witteman, Wiarda
1
Yagüe Guillén, María Jésus
1
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International journal of hospitality management
Journal of business research : JBR
82
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of strategic marketing
38
The journal of business & industrial marketing
29
Journal of marketing communications
24
European journal of marketing : EJM
22
Journal of the Academy of Marketing Science
22
International journal of internet marketing and advertising : IJIMA
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Cogent business & management
17
Journal of marketing management : MM
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International marketing review
16
Marketing intelligence & planning
16
Journal of retailing and consumer services
14
SpringerLink / Bücher
14
International business review : the official journal of the European International Business Academy
13
International entrepreneurship and management journal
13
Journal of advertising research
13
Journal of marketing
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Springer eBook Collection
12
The marketing review
12
Asia Pacific journal of marketing and logistics
11
International journal of advertising : the review of marketing communications
11
Journal of global marketing
11
Journal of promotion management : JPM
11
European research studies
10
Journal of international marketing
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Australasian marketing journal
9
Journal of business ethics : JOBE
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of internet commerce
9
International journal of economic perspectives : IJEP
8
Journal of research in marketing and entrepreneurship
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of brand management : an international journal
8
Journal of Islamic marketing : JIMA
7
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ECONIS (ZBW)
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1
Key drivers of innovation capability in hotels : implications on performance
Pascual-Fernández, Primitiva
;
Santos Vijande, María …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495000
Saved in:
2
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
3
Digital marketing strategies, online reviews and hotel performance
Pelsmacker, Patrick de
;
Tilburg, Sophie van
;
Holthof, …
- In:
International journal of hospitality management
72
(
2018
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011872689
Saved in:
4
The effect of market orientation, entrepreneurial orientation and human capital on positional advantage : evidence from the restaurant industry
Jogaratnam, Giri
- In:
International journal of hospitality management
60
(
2017
),
pp. 104-113
Persistent link: https://www.econbiz.de/10011640755
Saved in:
5
Hotel property performance : the role of strategic management accounting
Turner, Michael J.
;
Way, Sean A.
;
Hodari, Demian
; …
- In:
International journal of hospitality management
63
(
2017
),
pp. 33-43
Persistent link: https://www.econbiz.de/10011705761
Saved in:
6
Market orientation and business performance : evidence from franchising industry
Lee, Yong-Ki
;
Kim, Soon-Ho
;
Seo, Min-Kyo
;
Hight, S. Kyle
- In:
International journal of hospitality management
44
(
2015
),
pp. 28-37
Persistent link: https://www.econbiz.de/10010501243
Saved in:
7
Market orientation in mid-range service, urban hotels : how to apply the MKTOR instrument
Campo, Sara
;
Díaz, Ana M.
;
Yagüe Guillén, María Jésus
- In:
International journal of hospitality management
43
(
2014
),
pp. 76-86
Persistent link: https://www.econbiz.de/10010427931
Saved in:
8
Total quality management, market orientation and hotel performance : the moderating effects of external environmental factors
Wang, Cheng-hua
;
Chen, Kuan-yu
;
Chen, Shiu-chun
- In:
International journal of hospitality management
31
(
2012
)
1
,
pp. 119-129
Persistent link: https://www.econbiz.de/10009406146
Saved in:
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