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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Brand management"
~subject:"Werbung"
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Brand management
Werbung
Internet marketing
258
Online-Marketing
258
Consumer behaviour
145
Konsumentenverhalten
145
Social Web
142
Social web
142
social media
59
Advertising effects
57
Markenführung
57
Werbewirkung
57
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52
Viral marketing
49
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49
Beziehungsmarketing
47
Relationship marketing
47
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41
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38
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consumer behaviour
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advertising
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Antoniadis, Ioannis
2
Assimakopoulos, Costas
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Ha, Louisa
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Khrouf, Lilia
2
Kwon, Eun Sook
2
Maghraoui, Souad
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Melanthiou, Yioula
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Moschis, George P.
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International journal of internet marketing and advertising : IJIMA
International journal of technology marketing : IJTMkt
Journal of business research : JBR
113
International journal of advertising : the review of marketing communications
80
Journal of marketing communications
56
Journal of promotion management : innovations in planning and applied research
56
Journal of retailing and consumer services
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
The journal of product & brand management
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
International journal of advertising : the quarterly review of marketing communications
34
The journal of brand management : an international journal
34
Journal of advertising research
31
Journal of promotion management : JPM
31
Cogent business & management
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of internet commerce
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
SpringerLink / Bücher
21
Journal of marketing
20
Marketing intelligence & planning
20
Psychology & marketing
19
Business horizons
18
Journal of marketing research : JMR
18
European journal of marketing : EJM
17
Journal of marketing management : MM
17
Journal of current issues and research in advertising
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Tourism management : research, policies, practice
16
International journal of electronic marketing and retailing : IJEMR
15
Springer eBook Collection
15
Asia Pacific journal of marketing and logistics
14
Young consumers : insight and ideas for responsible marketers
14
Electronic commerce research
12
European journal of operational research : EJOR
12
Handbook of research on effective advertising strategies in the social media age
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Information systems research : ISR
12
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ECONIS (ZBW)
101
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
3
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
6
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
7
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
8
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
9
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
10
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
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