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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of advertising research"
~subject:"Confidence"
~subject:"Customer satisfaction"
~subject:"Viral marketing"
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Confidence
Customer satisfaction
Viral marketing
Internet marketing
310
Online-Marketing
310
Consumer behaviour
144
Konsumentenverhalten
144
Social Web
132
Social web
132
Advertising effects
104
Werbewirkung
104
Advertising
63
Werbung
63
Brand management
60
Markenführung
60
Virales Marketing
51
social media
46
Beziehungsmarketing
42
Relationship marketing
42
Brand image
38
Markenimage
38
Online retailing
37
Online-Handel
37
USA
37
United States
37
E-commerce
34
Electronic Commerce
34
Marketing management
26
Marketingmanagement
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Internet
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Facebook
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Mobile communications
12
Mobilkommunikation
12
advertising
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social media marketing
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11
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69
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1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of advertising research
Journal of business research : JBR
89
Journal of retailing and consumer services
73
International journal of hospitality management
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of marketing communications
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic marketing and retailing : IJEMR
31
Information systems research : ISR
28
Tourism management : research, policies, practice
28
Journal of internet commerce
27
Electronic commerce research
26
International journal of advertising : the review of marketing communications
23
International journal of contemporary hospitality management
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of hospitality marketing & management
21
Journal of management information systems : JMIS
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of electronic commerce research : JECR
20
Journal of promotion management : innovations in planning and applied research
16
Journal of travel and tourism marketing
16
Psychology & marketing
16
International journal of technology marketing : IJTMkt
15
Journal of marketing
15
The journal of product & brand management
15
Cogent business & management
14
International journal of consumer studies
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of electronic commerce : IJEC
13
International journal of business information systems : IJBIS
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
12
Asia Pacific journal of marketing and logistics
11
Business horizons
11
European journal of marketing : EJM
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of organizational computing and electronic commerce
11
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ECONIS (ZBW)
69
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1
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
2
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
3
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
4
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
5
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
6
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
7
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
8
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
9
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
10
The role of online source credibility and influencer identification on consumers' purchase decisions
Özbölük, Tuğba
;
Akdoğan, Kutay
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10013041213
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