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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of advertising research"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Ratgeber"
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Search: subject:"Internet"
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Internet marketing
309
Online-Marketing
309
Consumer behaviour
216
Konsumentenverhalten
216
Social Web
199
Social web
199
Advertising effects
116
Werbewirkung
116
Brand management
74
Markenführung
74
Advertising
72
Online retailing
72
Online-Handel
72
Viral marketing
72
Virales Marketing
72
Werbung
72
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61
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61
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57
Relationship marketing
57
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56
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56
social media
54
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51
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51
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41
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21
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21
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19
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17
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Case study
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458
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10
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458
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Fulgoni, Gian M.
8
Fulgoni, Gian
5
Assimakopoulos, Costas
4
Fortin, David R.
4
Lipsman, Andrew
4
Moschis, George P.
4
Rita, Paulo
4
Boutsouki, Christina
3
Cook, William A.
3
Erkan, Ismail
3
Goodrich, Kendall
3
Kwon, Eun Sook
3
Nelson-Field, Karen
3
Pentina, Iryna
3
Sanz Blas, Silvia
3
Sharp, Byron
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Agrebi, Meriem
2
Akroush, Mamoun N.
2
Antoniadis, Ioannis
2
Appiah, Osei
2
Ballantine, Paul W.
2
Bao, Tong
2
Bellman, Steven
2
Bolat, Elvira
2
Bormann, Patrick
2
Brettel, Malte
2
Campbell, Colin
2
Campbell, Colin L.
2
Chan, Terri H.
2
Cheong, Yunjae
2
Christodoulides, George
2
Currás-Pérez, Rafael
2
Dangi, Hamendra Kumar
2
Duh, Helen Inseng
2
Edelman, Benjamin
2
Ellonen, Hanna-Kaisa
2
Ford, John B.
2
Giraldi, Janaina de Moura Engracia
2
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of advertising research
Journal of business research : JBR
908
Journal of retailing and consumer services
716
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
397
Information systems research : ISR
323
Management science : journal of the Institute for Operations Research and the Management Sciences
321
Electronic commerce research
318
International journal of business information systems : IJBIS
313
Journal of internet commerce
262
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Information systems and e-business management : ISeB
229
Journal of management information systems : JMIS
227
International journal of hospitality management
224
Tourism management : research, policies, practice
224
Industrial marketing management : the international journal for industrial and high-tech firms
222
International journal of electronic marketing and retailing : IJEMR
211
International journal of e-business research : an official publication of the Information Resources Management Association
204
Electronic commerce research and applications
200
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
Psychology & marketing
192
International journal of production research
175
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
173
Information economics and policy : IEP
172
Business horizons
169
Management information systems : mis quarterly
168
European journal of operational research : EJOR
167
International journal of production economics
167
Finance research letters
160
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
159
Cogent business & management
158
Journal of marketing communications
158
Electronic markets : the international journal on networked business
155
International journal of electronic business
154
Journal of travel and tourism marketing
152
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ECONIS (ZBW)
458
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458
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1
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
3
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
4
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
5
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
6
Are social media and mobile applications threatening retail websites
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
7
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
8
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
9
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
10
A comparative impact of cause-related marketing and sponsorship leveraged
internet
display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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