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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Search: subject:"Internet marketing"
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Markenimage
Relationship marketing
Internet marketing
588
Online-Marketing
587
Social Web
341
Social web
341
Consumer behaviour
329
Konsumentenverhalten
329
Brand management
146
Markenführung
146
Viral marketing
137
Virales Marketing
137
Online retailing
116
Online-Handel
116
Beziehungsmarketing
110
Advertising effects
103
Werbewirkung
103
Brand image
97
Social media
94
Advertising
85
Werbung
83
E-commerce
70
Electronic Commerce
70
Brand
46
Marketing management
45
Marketingmanagement
45
social media
45
Markenartikel
43
Website
43
Customer integration
36
Kundenintegration
36
Tourism marketing
33
Tourismusmarketing
33
Internet
31
Luxury goods
30
Luxusgüter
30
Customer satisfaction
28
Kundenzufriedenheit
28
Facebook
26
Social network
26
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Article
173
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173
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English
173
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Filieri, Raffaele
4
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Assimakopoulos, Costas
2
Augusto, Mário Gomes
2
Barreda, Albert A.
2
Bazi, Saleh
2
Ghosh Dastidar, Ayan
2
Gorton, Matthew
2
Hajli, Nick
2
Harrigan, Paul
2
Kim, Juran
2
Ko, Eunju
2
Kwon, Eun Sook
2
Mora Cortez, Roberto
2
Nusair, Khaldoon
2
Okazaki, Shintaro
2
Okumus, Fevzi
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Rodriguez, Michael
2
Sreejesh, S.
2
Taheri, Babak
2
Torres, Pedro M.
2
Wang, Shuman
2
Yoon, Sukki
2
Yuan, Chun Lin
2
Abosag, Ibrahim
1
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Agnihotri, Raj
1
Agrebi, Meriem
1
Aguado, Juan Miguel
1
Akroush, Mamoun N.
1
Al-Mamun, Abdullah
1
Alavi, Sascha
1
Alden, Dana
1
Aloini, Davide
1
Alvandi, Mohsen
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
Tourism management : research, policies, practice
Journal of retailing and consumer services
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
The journal of product & brand management
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of electronic marketing and retailing : IJEMR
27
The journal of brand management : an international journal
26
Journal of promotion management : innovations in planning and applied research
25
Marketing intelligence & planning
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of marketing communications
24
Cogent business & management
19
Journal of internet commerce
19
Business horizons
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of technology marketing : IJTMkt
15
Journal of strategic marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of hospitality management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Asia Pacific journal of marketing and logistics
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Journal of the Academy of Marketing Science
13
International journal of advertising : the review of marketing communications
12
International journal of business information systems : IJBIS
12
Journal of marketing management : MM
12
Journal of marketing
11
Journal of promotion management : JPM
11
SpringerLink / Bücher
11
Technological forecasting & social change : an international journal
11
The service industries journal
11
Journal of fashion marketing and management
10
Journal of global marketing
10
Tourism management perspectives : TMP
10
Customer engagement : contemporary issues and challenges
9
Electronic commerce research
9
International journal of consumer studies
9
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ECONIS (ZBW)
173
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1
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173
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1
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
2
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
3
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
5
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
6
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
7
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
8
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
9
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
10
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
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