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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Direktmarketing"
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Direktmarketing
Online retailing
74
Online-Handel
74
Consumer behaviour
60
Konsumentenverhalten
60
Internet marketing
32
Online-Marketing
32
E-commerce
21
Electronic Commerce
21
Social Web
17
Social web
17
Website
16
Beziehungsmarketing
15
Relationship marketing
15
Confidence
12
Vertrauen
12
Viral marketing
11
Virales Marketing
11
Advertising effects
9
Werbewirkung
9
e-commerce
8
social media
7
Brand image
6
Brand management
6
Customer satisfaction
6
Kundenzufriedenheit
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Markenführung
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Markenimage
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Structural equation model
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Strukturgleichungsmodell
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USA
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United States
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purchase intention
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Advertising
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Internet
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Kaufentscheidung
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Purchase decision
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Werbung
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structural equation modelling
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Indien
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Chen, Hejie
1
Huang, Dongling
1
Li, Yuxia
1
Ma, Judy
1
Sun, Tingting
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Wang, Lingli
1
Wang, Yu
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Wu, Shuang
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International journal of internet marketing and advertising : IJIMA
Journal of consumer behaviour : an international research review
Springer eBook Collection
2
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
1
Gabler Edition Wissenschaft : Interaktives Marketing
1
IEWS-Schriftenreihe
1
Information systems and e-business management : ISeB
1
International journal of consumer studies
1
International journal of production economics
1
Journal of agricultural and applied economics : JAEE
1
Journal of business & economics research
1
Journal of business economics : JBE
1
Journal of combinatorial optimization
1
Journal of decision systems
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Operational Research Society
1
Managing business in a multi-channel world : success factors for e-business
1
Marketing intelligence & planning
1
Marketing- und Vertriebs-Controlling : [die wichtigsten Instrumente und Steuerungsgrößen, Absatzplanung und Kundendeckungsbeitragsrechnung, Kennzahlen für das Online-Marketing, Aufbau eines effektiven Kundenbeziehungsmanagement]
1
Markt- und werteorientierte Unternehmensführung
1
Moderne Controlling-Instrumente für Marketing und Vertrieb : [Grundlagen und Konzepte, Kennzahlen für das Online-Marketing, Praxisbeispiele aus unterschiedlichen Branchen, IT-gestütztes Kundenbeziehungsmanagement]
1
NBER working paper series
1
Report / Bayerisches Forschungszentrum für Wissensbasierte Systeme, Erlangen, München, Passau
1
Springer Reference
1
SpringerLink / Bücher
1
Trend watch : the new consumer trends in Japan
1
Umwelt- und Produktqualität im Agrarbereich : 44. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 27. bis 29. September 2004 in Berlin
1
Wettbewerbsvorteile durch Online-Marketing : die strategischen Perspektiven elektronischer Märkte ; mit 6 Tabellen
1
uni-edition
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The congruent and comparative impacts of weather on consumer reviews : evidence from an online forum and experiment
Ma, Judy
;
Huang, Dongling
;
Wang, Yu
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 54-83
Persistent link: https://www.econbiz.de/10012512690
Saved in:
2
Effects of product portfolios and recommendation timing in the efficiency of personalized recommendation
Yan, Qiang
;
Zhang, Lin
;
Li, Yuxia
;
Wu, Shuang
;
Sun, Tingting
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011580819
Saved in:
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