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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Directory"
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Social Web
Consumer behaviour
4
Konsumentenverhalten
4
Social web
3
Advertising effects
1
Brand image
1
Brand management
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Experiment
1
Expert review
1
Film industry
1
Filmwirtschaft
1
Inconsistent content
1
Interactive media
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Interaktive Medien
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Internet
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Internet marketing
1
Markenführung
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Markenimage
1
New product development
1
Online reviews
1
Online-Marketing
1
Product Placement
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Product placement
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Produktentwicklung
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Prominence
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Review content
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Social relations
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Soziale Beziehungen
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User generated content
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Viral marketing
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Virales Marketing
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Werbewirkung
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consumer behaviour
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experimental study
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expert interaction
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interpersonal interaction
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Dens, Nathalie
2
Pelsmacker, Patrick de
2
Botzenhardt, Achim Harald
1
Campbell, Colin M.
1
Heinrich, Daniel
1
Purnawirawan, Nathalia
1
Verhellen, Yann
1
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International journal of internet marketing and advertising : IJIMA
Journal of electronic commerce research : JECR
Expert journal of marketing
8
Business horizons
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European research on management and business economics
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurship and small business : IJESB
1
International journal of technology marketing : IJTMkt
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of cultural economics
1
Journal of decision systems
1
Journal of management information systems : JMIS
1
Journal of risk and financial management : JRFM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management information systems : mis quarterly
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
2
Just small talk? : the impact
of
interpersonal interaction in virtual web communities on new-product adoption
Botzenhardt, Achim Harald
;
Heinrich, Daniel
;
Campbell, …
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10010394720
Saved in:
3
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
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