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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~type_genre:"Article in journal"
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Search: subject:"Medien"
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Social Web
537
Social web
537
Internet marketing
273
Online-Marketing
273
Consumer behaviour
270
Konsumentenverhalten
270
Brand management
140
Markenführung
140
Viral marketing
105
Virales Marketing
105
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104
Beziehungsmarketing
102
Relationship marketing
102
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90
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90
social media
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72
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57
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Rita, Paulo
5
Vrontis, Demetris
5
Akram, Muhammad Shakaib
4
Barnes, Stuart J.
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Boutsouki, Christina
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Dwivedi, Yogesh Kumar
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Hatzithomas, Leonidas
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Langaro, Daniela
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Bhatti, Zeeshan Ahmed
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Dhir, Amandeep
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Divakaran, Pradeep Kumar Ponnamma
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Dodoo, Naa Amponsah
3
Erkan, Ismail
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Islam, Nazrul
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Kaur, Puneet
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Lee, Joonghwa
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Lin, Chieh-Peng
3
Logan, Kelty
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Osei-Frimpong, Kofi
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Schivinski, Bruno
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Shareef, Mahmud Akhter
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Toral, S. L.
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Bao, Tong
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Barlatier, Pierre-Jean
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2
Bellman, Steven
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International journal of internet marketing and advertising : IJIMA
Journal of marketing communications
Technological forecasting & social change : an international journal
The journal of product & brand management
Journal of business research : JBR
458
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
Information systems research : ISR
145
Tourism management : research, policies, practice
124
Journal of management information systems : JMIS
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Psychology & marketing
100
Journal of advertising research
98
Industrial marketing management : the international journal for industrial and high-tech firms
96
Business horizons
91
Management science : journal of the Institute for Operations Research and the Management Sciences
88
The journal of media economics
88
International journal of advertising : the review of marketing communications
86
Journal of internet commerce
86
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
International journal of hospitality management
84
Electronic commerce research
79
Journal of marketing management : MM
79
Journal of travel and tourism marketing
75
Journal of media business studies
74
HMD : Praxis der Wirtschaftsinformatik
73
Journal of promotion management : innovations in planning and applied research
72
International journal of electronic commerce : IJEC
71
Journal of information & knowledge management : JIKM
69
Journal of electronic commerce research : JECR
67
Cogent business & management
65
The journal of brand management : an international journal
65
International journal of electronic marketing and retailing : IJEMR
64
International journal of networking and virtual organisations : IJNVO
64
Corporate communications : an international journal
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
International journal of technology marketing : IJTMkt
61
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ECONIS (ZBW)
570
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570
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1
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
2
Internet killed the radio star?
Nikolov, Atanas
;
Andonova, Yana
;
He, Yang
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10014232415
Saved in:
3
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
4
Changes in user experience and satisfaction as media technology evolves : the reciprocal relationship between video games and video game-related media
Chang, Jiyoon
;
Lee, Daeho
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013252573
Saved in:
5
Role of media coverage in mitigating COVID-19 transmission : evidence from China
Liu, Ning
;
Chen, Zhuo
;
Bao, Guoxian
- In:
Technological forecasting & social change : an …
163
(
2021
),
pp. 1-22
Persistent link: https://www.econbiz.de/10012666008
Saved in:
6
Do news media and citizens have the same agenda on COVID-19? : an empirical comparison of twitter posts
Han, Chunjia
;
Yang, Mu
;
Piterou, Athena
- In:
Technological forecasting & social change : an …
169
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012804665
Saved in:
7
The geography of innovation and technology news : an empirical study of the German news media
Ozgun, Burcu
;
Brökel, Tom
- In:
Technological forecasting & social change : an …
167
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012798572
Saved in:
8
A brand-centric framework for ephemeral media : conceptual approach to Instagram stories
Pınarbaşı, Fatih
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 570-592
Persistent link: https://www.econbiz.de/10012670730
Saved in:
9
The impact of COVID-19-related media coverage on the return and volatility connectedness of cryptocurrencies and fiat currencies
Umar, Zaghum
;
Jareño, Francisco
;
González Pérez, …
- In:
Technological forecasting & social change : an …
172
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013175673
Saved in:
10
Institutional work battles in the sharing economy : unveiling actors and discursive strategies in media discourse
Lehmann, Julian
;
Weber, Florian
;
Waldkirch, Matthias
; …
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013547941
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