//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing communications"
~subject:"Social web"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Targeting"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social web
United States
Internet marketing
311
Online-Marketing
311
Consumer behaviour
190
Konsumentenverhalten
190
Social Web
166
Advertising effects
106
Werbewirkung
106
Advertising
83
Werbung
81
Brand management
75
Markenführung
75
social media
70
Viral marketing
68
Virales Marketing
68
Beziehungsmarketing
50
Relationship marketing
50
Brand image
49
Markenimage
49
Online retailing
44
Online-Handel
44
E-commerce
35
Electronic Commerce
35
Marketing management
30
Marketingmanagement
30
Facebook
21
Website
21
advertising
21
Confidence
18
Internet
18
Vertrauen
18
USA
17
Brand
16
Markenartikel
16
Mobile communications
14
Mobilkommunikation
14
social media marketing
14
eWOM
12
Customer satisfaction
11
more ...
less ...
Online availability
All
Undetermined
115
Free
6
Type of publication
All
Article
170
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
175
Aufsatz in Zeitschrift
175
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
2
Language
All
English
175
Author
All
Rita, Paulo
5
Erkan, Ismail
3
Langaro, Daniela
3
Loureiro, Sandra Maria Correia
3
Pentina, Iryna
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Belanche, Daniel
2
Boutsouki, Christina
2
Dodoo, Naa Amponsah
2
Drennan, Judy
2
Duh, Helen Inseng
2
Evans, Chris
2
Greve, Goetz
2
Ha, Louisa
2
Hazari, Sunil
2
Huh, Jisu
2
Ibrahim, Blend
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Jooyoung
2
Kim, Soojung
2
Koh, Anthony C.
2
Kwon, Eun Sook
2
Lee, Joonghwa
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Moro, Sérgio
2
Phua, Joe
2
Salgueiro, Maria de Fátima
2
Schivinski, Bruno
2
Vrontis, Demetris
2
Abhijith, U.
1
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
1
Aghniadi
1
Agopian, G.
1
Agrebi, Meriem
1
Ahmad, Alaeddin Mohammad Khalaf
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of marketing communications
Journal of business research : JBR
190
Journal of retailing and consumer services
93
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
International journal of advertising : the review of marketing communications
61
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
56
Journal of promotion management : innovations in planning and applied research
54
Tourism management : research, policies, practice
48
Business horizons
46
Information systems research : ISR
46
International journal of hospitality management
46
The journal of product & brand management
45
International journal of electronic marketing and retailing : IJEMR
44
Journal of internet commerce
41
Journal of advertising research
40
Cogent business & management
39
Journal of management information systems : JMIS
39
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
33
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
The journal of brand management : an international journal
30
Electronic commerce research
29
International journal of business information systems : IJBIS
29
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of travel and tourism marketing
29
International journal of contemporary hospitality management
27
Journal of marketing
27
SpringerLink / Bücher
27
Journal of electronic commerce research : JECR
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of strategic marketing
26
Springer eBook Collection
26
Journal of promotion management : JPM
25
Psychology & marketing
25
Journal of hospitality marketing & management
24
more ...
less ...
Source
All
ECONIS (ZBW)
175
Showing
1
-
10
of
175
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
2
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
5
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
6
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
7
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
8
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
9
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
10
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->