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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Psychology & marketing"
~subject:"Electronic Commerce"
~type_genre:"Article in journal"
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Search: subject:"Medien"
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Subject
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Electronic Commerce
Social Web
296
Social web
296
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
185
Online-Marketing
185
social media
89
Brand management
88
Markenführung
88
Viral marketing
73
Virales Marketing
73
Beziehungsmarketing
63
Relationship marketing
63
Advertising effects
60
Werbewirkung
60
Brand image
53
Markenimage
53
Advertising
49
Werbung
49
Social network
24
Soziales Netzwerk
24
Brand
23
Facebook
23
Markenartikel
23
Online retailing
23
Online-Handel
23
Marketing management
22
Marketingmanagement
22
Web 2.0 technologies
22
Web 2.0-Technologien
22
Media usage
19
Mediennutzung
19
social media marketing
18
E-commerce
17
electronic word-of-mouth
16
Instagram
15
purchase intention
15
Celebrity endorsement
14
Celebrity-Werbung
14
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8
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1
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Article
17
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Article in journal
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17
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English
17
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Ahuja, Vandana
1
Akar, Ezgi
1
Babakus, Emin
1
Bao, Tong
1
Barrichello, Alcides
1
Boon, Edward
1
Brünink, Leonine A.
1
Chan, Kimmy Wa
1
Chylinski, Mathew
1
Comer, Lucette B.
1
Dalgic, Tevfik
1
Diirr, Bruna
1
Efthymios, Constantinides,
1
Ellonen, Hanna-Kaisa
1
Garcia, Ana Cristina Bicharra
1
Ghaedi, Mohammadreza
1
Giraldi, Janaina de Moura Engracia
1
Heller, Jonas
1
Hilken, Tim
1
Keeling, Debbie I.
1
Kuivalainen, Olli
1
Lee, Sanghyun
1
Li, Xueni
1
Lorenzo-Romero, Carlota
1
Loureiro, Sandra Maria Correia
1
Mahr, Dominik
1
Mangold, W. Glynn
1
Merlo, Edgard Monforte
1
Mitchell, Vincent-Wayne
1
Morano, Rogério Scabim
1
Oliveira, Carlos
1
Pagan, Karina Munari
1
Pagan, Natália Munari
1
Pinto, Luisa
1
Rita, Paulo
1
Ruyter, Ko de
1
Santos, Emerson Gomes dos
1
Sarmento, Eduardo Moraes
1
Si, Wei
1
Smith, Katherine Taken
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Psychology & marketing
Journal of business research : JBR
27
Journal of management information systems : JMIS
27
Journal of retailing and consumer services
26
Electronic commerce research
24
Information systems research : ISR
21
Technological forecasting & social change : an international journal
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
International journal of business information systems : IJBIS
19
International journal of electronic marketing and retailing : IJEMR
18
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of internet commerce
13
Electronic markets : EM ; the international journal of electronic commerce and business media
12
International journal of electronic commerce : IJEC
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of electronic commerce research : JECR
12
Journal of open innovation : technology, market, and complexity
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic business
10
International journal of hospitality management
10
Internet policy review : journal on internet regulation
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
9
Telecommunications policy : the international journal of digital economy, data sciences and new media
9
Electronic commerce research and applications
8
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of networking and virtual organisations : IJNVO
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel and tourism marketing
8
Management information systems : mis quarterly
8
Business horizons
7
Electronic markets : the international journal on networked business
7
International journal of contemporary hospitality management
7
Journal of marketing management : MM
7
Administrative Sciences : open access journal
6
Information systems and e-business management : ISeB
6
International journal of production economics
6
Journal of fashion marketing and management
6
Journal of marketing
6
Journal of organizational computing and electronic commerce
6
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All
ECONIS (ZBW)
17
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17
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1
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
2
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
5
Tourists' booking behavior : online social media perspectives
Ghaedi, Mohammadreza
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 702-728
Persistent link: https://www.econbiz.de/10013277301
Saved in:
6
Antecedents of trust and purchase intention in social commerce in Brazil
Pagan, Natália Munari
;
Pagan, Karina Munari
;
Giraldi, …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 271-298
Persistent link: https://www.econbiz.de/10014318201
Saved in:
7
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
8
Antecedents and consequences of consumers' attitude toward social commerce sites
Um, Nam-Hyun
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012179042
Saved in:
9
How avatars help enhancing self-image congruence
Unal, Sevtap
;
Dalgic, Tevfik
;
Akar, Ezgi
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 374-395
Persistent link: https://www.econbiz.de/10012139709
Saved in:
10
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
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