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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Psychology & marketing"
~subject:"Online-Marketing"
~subject:"Social Web"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
Social Web
Consumer behaviour
305
Konsumentenverhalten
305
Internet marketing
253
Social web
226
Online retailing
108
Online-Handel
108
Viral marketing
89
Virales Marketing
89
Advertising effects
88
Werbewirkung
88
Beziehungsmarketing
87
Relationship marketing
87
Brand management
85
Markenführung
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social media
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41
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Assimakopoulos, Costas
4
Sauer, Nicola E.
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Acikgoz, Fulya
3
Boutsouki, Christina
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
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Gonc̦alves, Helena Martins
3
Pentina, Iryna
3
Rita, Paulo
3
Ruyter, Ko de
3
Thomas, Veronica L.
3
Vrontis, Demetris
3
Anlamlier, Eda
2
Antoniadis, Ioannis
2
Balakrishnan, Janarthanan
2
Ballestar, María Teresa
2
Bao, Tong
2
Bigné Alcañiz, J. Enrique
2
Buhalis, Dimitrios
2
Calabuig Moreno, Ferran
2
Choi, Yung Kyun
2
Cuomo, Maria Teresa
2
Dolen, Willemijn M. van
2
Duh, Helen Inseng
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Dwivedi, Yogesh Kumar
2
Ellonen, Hanna-Kaisa
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Erkan, Ismail
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Festa, Giuseppe
2
Fortin, David R.
2
Giordano, Alex
2
Giraldi, Janaina de Moura Engracia
2
Greve, Goetz
2
Gustafsson, Anders
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hatzithomas, Leonidas
2
Jiang, Pingjun
2
Kim, Jooyoung
2
Koh, Anthony C.
2
Krishen, Anjala S.
2
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International journal of internet marketing and advertising : IJIMA
Psychology & marketing
Journal of business research : JBR
562
Journal of retailing and consumer services
308
Technological forecasting & social change : an international journal
259
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
239
SpringerLink / Bücher
223
Information systems research : ISR
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
175
Management science : journal of the Institute for Operations Research and the Management Sciences
142
Tourism management : research, policies, practice
142
Journal of advertising research
141
Journal of marketing communications
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
136
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Springer eBook Collection
134
Journal of management information systems : JMIS
133
International journal of advertising : the review of marketing communications
126
International journal of hospitality management
123
Electronic commerce research
115
Journal of internet commerce
112
International journal of electronic marketing and retailing : IJEMR
109
Industrial marketing management : the international journal for industrial and high-tech firms
105
Business horizons
103
International journal of business information systems : IJBIS
99
Journal of promotion management : innovations in planning and applied research
94
Journal of marketing management : MM
93
Journal of travel and tourism marketing
92
Management information systems : mis quarterly
91
Journal of electronic commerce research : JECR
89
International journal of electronic commerce : IJEC
88
Cogent business & management
86
International journal of advertising : the quarterly review of marketing communications
85
International journal of technology marketing : IJTMkt
84
The journal of product & brand management
80
Journal of marketing
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
75
International journal of e-business research : an official publication of the Information Resources Management Association
73
The journal of brand management : an international journal
69
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ECONIS (ZBW)
350
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1
Matching digital companions with customers : the role of perceived similarity
Gelbrich, Katja
;
Kerath, Alina
;
Chun, HaeEun Helen
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2291-2305
Persistent link: https://www.econbiz.de/10014432400
Saved in:
2
Special issue on:
Internet
marketing and advertising : a tribute to editor Emerita Professor Hsiuju Rebecca Yen
Li, Eldon Yu-zen
(
ed.
);
Chang, Fang-Kai
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014442659
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Competitive analysis of social media data in the banking industry
Afolabi, Ibukun Tolulope
;
Ezenwoke, Azubuike Ansalem
; …
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011844660
Saved in:
5
A comparative impact of cause-related marketing and sponsorship leveraged
internet
display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
6
New approaches for innovative business in the era of
internet
marketing and advertising
Tsekouropoulos, Georgios
(
ed.
);
Canavari, Maurizio
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012105470
Saved in:
7
Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You
;
Geng, Lixiao
;
Chang, Yaping
;
Ning, Peng
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518
Saved in:
8
Internet
advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
9
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
10
Internet
marketing and advertising in the framework of new interactive and multimedia developments
Martensen, Anne
(
ed.
);
Singh, Jaywant
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011665144
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