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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Service business"
~subject:"Advertising effects"
~subject:"Service quality"
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Advertising effects
Service quality
Viral marketing
73
Virales Marketing
73
Consumer behaviour
52
Konsumentenverhalten
52
Internet marketing
43
Online-Marketing
43
Social Web
43
Social web
43
social media
16
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eWOM
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Online-Handel
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Relationship marketing
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electronic word-of-mouth
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electronic word of mouth
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Andreu, Luisa
1
Balakrishnan, Janarthanan
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Balasubramanian, Senthil Arasu
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Bigné Alcañiz, J. Enrique
1
Chan, Terri H.
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Chang, Hsin Hsin
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Jeng, Don Jyh-Fu
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Kaur, Balpreet
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Kim, Jinsoo
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Lee, Hyun-Woo
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Manickavasagam, Jeevananthan
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Mohamad Rizal Abdul Hamid
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Morales, Javier
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Natarajan, Thamaraiselvan
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Nite, Calvin
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Park, Sangchul
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Pütz, Christoph
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Ring, Lawrence
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Sharma, Rishi R.
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International journal of internet marketing and advertising : IJIMA
Service business
Journal of retailing and consumer services
31
Journal of business research : JBR
26
International journal of hospitality management
23
Journal of travel and tourism marketing
13
Journal of hospitality marketing & management
12
Psychology & marketing
11
European journal of marketing : EJM
10
International journal of contemporary hospitality management
10
Journal of advertising research
10
Journal of marketing communications
10
Cogent business & management
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of services marketing
9
Tourism management : research, policies, practice
9
International journal of advertising : the review of marketing communications
7
Journal of electronic commerce research : JECR
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Services marketing quarterly
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
The TQM journal : the international review of organizational improvement
5
Asia Pacific journal of marketing and logistics
4
International journal of services and operations management
4
Journal of financial services marketing : JFSM
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of service management
4
Journal of strategic marketing
4
Managing service quality : MSQ ; an international journal
4
Marketing intelligence & planning
4
The service industries journal
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Australasian marketing journal
3
Information systems research : ISR
3
International journal of consumer studies
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of international consumer marketing
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ECONIS (ZBW)
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1
Underscoring trainer's lack of effort or talent in service failure of personal fitness training : customers' negative word-of-mouth response
Park, Sangchul
;
Lee, Hyun-Woo
;
Nite, Calvin
- In:
Service business
17
(
2023
)
4
,
pp. 1025-1050
Persistent link: https://www.econbiz.de/10014504697
Saved in:
2
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
3
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
4
Measuring the impact of creative viral advertising content on hierarchy-of-effects : an application of structural equation modelling
Kaur, Balpreet
;
Sharma, Rishi R.
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10014318230
Saved in:
5
Customer orientation and e-WOM in the hotel sector
González-Porras, José L.
;
Ruiz-Alba, José L.
; …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 302-326
Persistent link: https://www.econbiz.de/10012598992
Saved in:
6
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
7
Effects of suspicion on the perception of online referrals : the role of congruity and message sidedness
Pütz, Christoph
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10011742795
Saved in:
8
Consumer attitude formation from eWOM : interplay between cognition and affect
Kim, Jinsoo
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
Saved in:
9
Co-creation and service recovery process communication : effects on satisfaction, repurchase intentions, and word of mouth
Vázquez Casielles, Rodolfo
;
Iglesias Argu͏̈elles, Víctor
- In:
Service business
11
(
2017
)
2
,
pp. 321-343
Persistent link: https://www.econbiz.de/10011732372
Saved in:
10
Measuring word-of-mouth activity after a service encounter : are we measuring what customers communicate?
Terblanche, Nic S.
- In:
Service business
10
(
2016
)
2
,
pp. 283-299
Persistent link: https://www.econbiz.de/10011722297
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