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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~type_genre:"Article in journal"
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Search: subject:"Medien"
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Social Web
454
Social web
454
Consumer behaviour
215
Konsumentenverhalten
215
Internet marketing
210
Online-Marketing
210
Brand management
117
Markenführung
117
Social media
98
Beziehungsmarketing
87
Relationship marketing
87
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75
Markenimage
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Viral marketing
72
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72
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65
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social media
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473
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Akram, Muhammad Shakaib
4
Barnes, Stuart J.
4
Dwivedi, Yogesh Kumar
4
Hajli, Nick
4
Laurell, Christofer
4
Sandström, Christian
4
Vrontis, Demetris
4
Bhatti, Zeeshan Ahmed
3
Boutsouki, Christina
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Dhir, Amandeep
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Divakaran, Pradeep Kumar Ponnamma
3
Hatzithomas, Leonidas
3
Islam, Nazrul
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Kaur, Puneet
3
Lin, Chieh-Peng
3
Loureiro, Sandra Maria Correia
3
Osei-Frimpong, Kofi
3
Rita, Paulo
3
Shareef, Mahmud Akhter
3
Toral, S. L.
3
Wallace, Elaine
3
Acikgoz, Fulya
2
Ali, Maged
2
Antoniadis, Ioannis
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Assimakopoulos, Costas
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Azab, Nahed
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Bao, Tong
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Barlatier, Pierre-Jean
2
Benyoucef, Morad
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Bourlakis, Michael
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Caputa, Wiesława
2
Chen, Shih-Chih
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Decker, Reinhold
2
Dodoo, Naa Amponsah
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Dora, Manoj
2
Duh, Helen Inseng
2
Erkan, Ismail
2
Foroudi, Pantea
2
Greve, Goetz
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International journal of internet marketing and advertising : IJIMA
Technological forecasting & social change : an international journal
The journal of product & brand management
Journal of business research : JBR
458
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
Information systems research : ISR
145
Tourism management : research, policies, practice
124
Journal of management information systems : JMIS
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Psychology & marketing
100
Journal of advertising research
98
Journal of marketing communications
97
Industrial marketing management : the international journal for industrial and high-tech firms
96
Business horizons
91
Management science : journal of the Institute for Operations Research and the Management Sciences
88
The journal of media economics
88
International journal of advertising : the review of marketing communications
86
Journal of internet commerce
86
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
International journal of hospitality management
84
Electronic commerce research
79
Journal of marketing management : MM
79
Journal of travel and tourism marketing
75
Journal of media business studies
74
HMD : Praxis der Wirtschaftsinformatik
73
Journal of promotion management : innovations in planning and applied research
72
International journal of electronic commerce : IJEC
71
Journal of information & knowledge management : JIKM
69
Journal of electronic commerce research : JECR
67
Cogent business & management
65
The journal of brand management : an international journal
65
International journal of electronic marketing and retailing : IJEMR
64
International journal of networking and virtual organisations : IJNVO
64
Corporate communications : an international journal
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
International journal of technology marketing : IJTMkt
61
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ECONIS (ZBW)
473
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81
Quantifying the impact of CEO social media celebrity status on firm value : novel measures from digital gatekeeping theory
Bao, Xin
;
Sun, Baiqing
;
Han, Meini
;
Lin, Han
;
Lau, …
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014265803
Saved in:
82
Digital health platforms for the elderly? : key adoption and usage barriers and ways to address them
Frishammar, Johan
;
Essén, Anna
;
Bergström, Frida
; …
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014265818
Saved in:
83
What is the public really concerned about the AV crash? : insights from a combined analysis of social media and questionnaire survey
Jing, Peng
;
Wang, Baihui
;
Cai, Yunhao
;
Wang, Bichen
; …
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014266149
Saved in:
84
Do submission devices influence online review ratings differently across different types of platforms? : a big data analysis
Mariani, Marcello M.
;
Borghi, Matteo
;
Laker, Benjamin
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014266258
Saved in:
85
Case study of a healthcare virtual community model
Huarng, Kun-Huang
;
Lee, Cheng Fang
;
Yu, Tiffany Hui-Kuang
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014266419
Saved in:
86
Addiction to social networking sites : Motivations, flow, and sense of belonging at the root of addiction
Miranda, Sandra de Oliveira
;
Trigo, Inês
;
Rodrigues, …
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014266427
Saved in:
87
Are you attractive enough? : an empirical analysis on user innovators' characteristics and the creation of new social ventures
Rivieccio, Giorgia
;
Raïes, Karine
;
Schiavone, Francesco
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014266705
Saved in:
88
The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem
;
Cicek, Mesut
;
Yayla, Serdar
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
Saved in:
89
Social media influencer (SMI) as a human brand : a need fulfillment perspective
Malik, Aaminah Zaman
;
Thapa, Sajani
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013552950
Saved in:
90
Fueling and cooling firestorms : how online community members enable and disable online negative e-WOM
Hancock, Tyler
;
Breazeale, Michael
;
Adams, Frank G.
; …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 286-304
Persistent link: https://www.econbiz.de/10013552957
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