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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Electronic Commerce"
~subject:"Viral marketing"
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Electronic Commerce
Viral marketing
Internet marketing
272
Online-Marketing
272
Social Web
163
Social web
163
Consumer behaviour
144
Konsumentenverhalten
144
Advertising effects
57
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Vrontis, Demetris
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International journal of internet marketing and advertising : IJIMA
Technological forecasting & social change : an international journal
Journal of business research : JBR
99
Journal of retailing and consumer services
76
International journal of hospitality management
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
42
International journal of electronic marketing and retailing : IJEMR
42
Information systems research : ISR
38
Journal of management information systems : JMIS
37
Electronic commerce research
34
Journal of internet commerce
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of marketing communications
32
SpringerLink / Bücher
29
Tourism management : research, policies, practice
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
International journal of contemporary hospitality management
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of electronic commerce research : JECR
25
Journal of hospitality marketing & management
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of travel and tourism marketing
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of advertising : the review of marketing communications
20
International journal of business information systems : IJBIS
19
Journal of marketing
19
International journal of technology marketing : IJTMkt
18
Journal of advertising research
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of promotion management : innovations in planning and applied research
16
Journal of the Academy of Marketing Science
16
Cogent business & management
15
International journal of electronic commerce : IJEC
15
Journal of organizational computing and electronic commerce
15
Psychology & marketing
15
Business horizons
14
Electronic markets : EM ; the international journal of electronic commerce and business media
14
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
3
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
4
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
5
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
6
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
7
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
8
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
9
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
10
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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