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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~subject:"Advertising"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Advertising
Markenführung
Social Web
213
Social web
213
Internet marketing
154
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154
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151
Konsumentenverhalten
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International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Journal of business research : JBR
119
Journal of retailing and consumer services
64
International journal of advertising : the review of marketing communications
55
The journal of brand management : an international journal
54
Journal of promotion management : innovations in planning and applied research
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of marketing communications
33
Journal of advertising research
25
International journal of advertising : the quarterly review of marketing communications
23
Journal of internet commerce
21
Journal of marketing management : MM
21
Psychology & marketing
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Business horizons
19
Cogent business & management
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing
17
Marketing intelligence & planning
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Technological forecasting & social change : an international journal
17
Tourism management : research, policies, practice
17
Journal of current issues and research in advertising
16
Journal of promotion management : JPM
16
International journal of electronic marketing and retailing : IJEMR
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Asia Pacific journal of marketing and logistics
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Journal of fashion marketing and management
13
Journal of global marketing
13
International journal of consumer studies
12
Journal of media business studies
12
Journal of electronic commerce research : JECR
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of strategic marketing
11
Young consumers : insight and ideas for responsible marketers
11
European Sport management quarterly : ESMQ
10
European journal of marketing : EJM
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
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ECONIS (ZBW)
121
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1
A brand-centric framework for ephemeral media : conceptual approach to Instagram stories
Pınarbaşı, Fatih
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 570-592
Persistent link: https://www.econbiz.de/10012670730
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
4
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
5
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
6
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
7
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
8
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
9
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
10
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
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