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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The service industries journal"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Search: subject:"Internet marketing"
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Markenimage
Relationship marketing
Internet marketing
298
Online-Marketing
297
Social Web
164
Social web
164
Consumer behaviour
157
Konsumentenverhalten
157
Viral marketing
70
Virales Marketing
70
Brand management
65
Markenführung
65
Beziehungsmarketing
56
Advertising effects
55
Werbewirkung
55
Online retailing
51
Online-Handel
51
social media
49
Brand image
47
Advertising
46
Werbung
46
E-commerce
39
Electronic Commerce
39
Website
32
Tourism marketing
30
Tourismusmarketing
30
Marketing management
23
Marketingmanagement
23
Social media
23
Tourism
22
Tourismus
22
Destination management
21
Destinationsmanagement
21
Holiday behaviour
21
Urlaubsverhalten
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Internet
20
Customer satisfaction
18
Facebook
18
Kundenzufriedenheit
18
Hotel industry
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89
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English
89
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Assimakopoulos, Costas
2
Kwon, Eun Sook
2
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Addo, Prince Clement
1
Agrebi, Meriem
1
Aguado, Juan Miguel
1
Akroush, Mamoun N.
1
Al-Mamun, Abdullah
1
Alvandi, Mohsen
1
Anaya-Sánchez, Rafael
1
Annamalai, Balamurugan
1
Antoniadis, Ioannis
1
Aranda, Evangelina
1
Asare, Andy Ohemeng
1
Babakus, Emin
1
Balaji, M. S.
1
Bang, Nguyen
1
Bao, Tong
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Barrichello, Alcides
1
Bhat, Savita
1
Bilgihan, Anil
1
Bin Ismail, Hishamuddin
1
Binns, Reuben
1
Bolat, Elvira
1
Bradley, Graham L.
1
Brey, Eric T.
1
Brünink, Leonine A.
1
Buhalis, Dimitrios
1
Campo, Sara
1
Carneiro-da-Cunha, Julio Araujo
1
Castañeda-García, J. A.
1
Chakraborty, Uttam
1
Chan, Terri H.
1
Chandni, Shumaila
1
Chandon, Jean Louis
1
Chay Yau Choon
1
Chen, Ja-shen
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
The service industries journal
Tourism management : research, policies, practice
Journal of business research : JBR
95
Journal of retailing and consumer services
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
The journal of product & brand management
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of electronic marketing and retailing : IJEMR
27
The journal of brand management : an international journal
26
Journal of promotion management : innovations in planning and applied research
25
Marketing intelligence & planning
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of marketing communications
24
Cogent business & management
19
Journal of internet commerce
19
Business horizons
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of technology marketing : IJTMkt
15
Journal of strategic marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of hospitality management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Asia Pacific journal of marketing and logistics
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Journal of the Academy of Marketing Science
13
International journal of advertising : the review of marketing communications
12
International journal of business information systems : IJBIS
12
Journal of marketing management : MM
12
Journal of marketing
11
Journal of promotion management : JPM
11
SpringerLink / Bücher
11
Technological forecasting & social change : an international journal
11
Journal of fashion marketing and management
10
Journal of global marketing
10
Tourism management perspectives : TMP
10
Customer engagement : contemporary issues and challenges
9
Electronic commerce research
9
International journal of consumer studies
9
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ECONIS (ZBW)
89
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1
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
2
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
3
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
6
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
7
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
8
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
9
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
10
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
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