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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Markenimage
Relationship marketing
Internet marketing
276
Online-Marketing
275
Social Web
155
Social web
155
Consumer behaviour
145
Konsumentenverhalten
145
Viral marketing
65
Virales Marketing
65
Brand management
63
Markenführung
63
Advertising effects
54
Werbewirkung
54
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48
Online-Handel
48
Brand image
47
Advertising
45
Beziehungsmarketing
45
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social media
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35
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35
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30
Tourismusmarketing
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Marketingmanagement
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Assimakopoulos, Costas
2
Kwon, Eun Sook
2
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Agrebi, Meriem
1
Aguado, Juan Miguel
1
Akroush, Mamoun N.
1
Al-Mamun, Abdullah
1
Alvandi, Mohsen
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Annamalai, Balamurugan
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Antoniadis, Ioannis
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Aranda, Evangelina
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1
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1
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1
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1
Binns, Reuben
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Bradley, Graham L.
1
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1
Brünink, Leonine A.
1
Buhalis, Dimitrios
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Carneiro-da-Cunha, Julio Araujo
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1
Chan, Terri H.
1
Chandon, Jean Louis
1
Chay Yau Choon
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Cheng, Robin
1
Chong, Siong Choy
1
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1
Daly, Timothy
1
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1
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International journal of internet marketing and advertising : IJIMA
Tourism management : research, policies, practice
Journal of business research : JBR
95
Journal of retailing and consumer services
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
The journal of product & brand management
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of electronic marketing and retailing : IJEMR
27
The journal of brand management : an international journal
26
Journal of promotion management : innovations in planning and applied research
25
Marketing intelligence & planning
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of marketing communications
24
Journal of internet commerce
19
Cogent business & management
18
Business horizons
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of technology marketing : IJTMkt
15
Journal of strategic marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of hospitality management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Asia Pacific journal of marketing and logistics
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Journal of the Academy of Marketing Science
13
International journal of advertising : the review of marketing communications
12
International journal of business information systems : IJBIS
12
Journal of marketing management : MM
12
Journal of marketing
11
Journal of promotion management : JPM
11
SpringerLink / Bücher
11
Technological forecasting & social change : an international journal
11
The service industries journal
11
Journal of fashion marketing and management
10
Journal of global marketing
10
Tourism management perspectives : TMP
10
Customer engagement : contemporary issues and challenges
9
Electronic commerce research
9
International journal of consumer studies
9
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ECONIS (ZBW)
78
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1
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
2
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
3
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
6
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
7
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
8
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
9
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
10
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
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