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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Consumer behaviour
Markenartikel
Konsumentenverhalten
200
Internet marketing
198
Online-Marketing
198
Social Web
145
Social web
145
Brand management
66
Markenführung
66
Advertising effects
65
Beziehungsmarketing
65
Relationship marketing
65
Werbewirkung
65
Online retailing
63
Online-Handel
63
Viral marketing
59
Virales Marketing
59
Advertising
53
Werbung
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social media
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Brand image
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16
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purchase intention
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201
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Rita, Paulo
5
Moschis, George P.
3
Bao, Tong
2
Dangi, Hamendra Kumar
2
Duh, Helen Inseng
2
Elwalda, Abdulaziz
2
Erkan, Ismail
2
Fortin, David R.
2
Giraldi, Janaina de Moura Engracia
2
Guerreiro, João Pedro Silva Martins
2
Kwon, Eun Sook
2
Lee, Chunsik
2
Logan, Kelty
2
Malik, Anuradha
2
Moro, Sérgio
2
Sanz Blas, Silvia
2
Srivastava, Vibhava
2
Wu, Linwan
2
Abdalla, Márcio Moutinho
1
Abdrabbo, Tariq
1
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Aghniadi
1
Ahmed, Zafar U.
1
Ahn, Joong-Ho
1
Akar, Ezgi
1
Akdoğan, Kutay
1
Al Khasawneh, Mohammad Hamdi
1
Al-Hujran, Omar
1
Al-Mamun, Abdullah
1
Aldás-Manzano, Joaquín
1
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Algharabat, Raed S.
1
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1
Amlus, Mohammad Harith
1
Amoako, George Kofi
1
An, Soontae
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
1,947
Journal of business research : JBR
1,936
International journal of consumer studies
755
International journal of hospitality management
729
Psychology & marketing
666
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
The journal of brand management : an international journal
445
The journal of product & brand management
420
Asia Pacific journal of marketing and logistics
395
European journal of marketing : EJM
371
Journal of marketing research : JMR
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Management science : journal of the Institute for Operations Research and the Management Sciences
343
Journal of marketing management : MM
317
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Journal of international consumer marketing
314
Journal of travel and tourism marketing
313
Journal of retailing
308
Journal of marketing
300
Journal of marketing communications
300
Tourism management : research, policies, practice
298
Marketing letters : a journal of research in marketing
296
International journal of retail & distribution management
294
Journal of fashion marketing and management
289
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
Cogent business & management
287
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
284
The international review of retail, distribution and consumer research
275
Journal of the Academy of Marketing Science
270
Technological forecasting & social change : an international journal
264
International journal of contemporary hospitality management
263
Journal of business ethics : JOBE
260
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
250
Journal of hospitality marketing & management
244
Food policy : economics planning and politics of food and agriculture
241
Young consumers : insight and ideas for responsible marketers
241
Journal of food products marketing
233
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ECONIS (ZBW)
201
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201
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1
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
2
Are social media and mobile applications threatening retail websites
Ramos, Ricardo Filipe
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
3
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
4
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
5
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
6
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
7
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
8
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
9
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
10
An empirical investigation into information search behaviour of Indian consumers
Malik, Anuradha
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10014318365
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