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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Gangadharbatla, Harshavardhan"
~person:"Rita, Paulo"
~subject:"Media usage"
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Media usage
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brand communications
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construct development
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estimate effects of social media
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Gangadharbatla, Harshavardhan
Rita, Paulo
Alarcón-del-Amo, María-del-Carmen
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International journal of internet marketing and advertising : IJIMA
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Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
2
Changing user motivation for social networking site usage : implications for internet advertisers
Gangadharbatla, Harshavardhan
;
Hopp, Tobias
;
Sheehan, …
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10009535760
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