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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
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International journal of internet marketing and advertising : IJIMA
SpringerLink / Bücher
55
Journal of business research : JBR
45
Springer eBook Collection
25
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Marketing theory
15
Gabler Edition Wissenschaft
14
International journal of islamic marketing and branding
14
Journal of marketing management : MM
14
Premier reference source
14
International journal of wine business research : IJWBR
12
European journal of marketing : EJM
11
Journal of retailing and consumer services
11
The journal of product & brand management
11
Business horizons
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Journal of Islamic marketing
10
Springer eBook Collection / Business and Economics
10
Asia Pacific journal of marketing and logistics
9
Cogent business & management
9
Journal of marketing education : JME
9
Marketing intelligence & planning
9
Psychology & marketing
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essentials
9
Journal of marketing
8
Journal of marketing research : JMR
8
Journal of promotion management : innovations in planning and applied research
8
Routledge studies in marketing
8
The marketing review
8
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
7
Edward Elgar E-Book Archive
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of fashion marketing and management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of historical research in marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
3
Online influencers : healthy food or fake news
Vasconcelos, Catarina
;
Costa, Renato J. Lopes da
;
Dias, …
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 149-175
Persistent link: https://www.econbiz.de/10012512709
Saved in:
4
Instagram marketing : understanding the adoption factors for small and medium enterprises
Zuraini Harun
;
Farzana Parveen
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 527-549
Persistent link: https://www.econbiz.de/10012670718
Saved in:
5
Searching for answers? : an examination of search engine advertisement strategy, ranking and keywords to generate clicks
North, Michael
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 454-471
Persistent link: https://www.econbiz.de/10012512674
Saved in:
6
E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos
;
Sfakianakis, Michael
;
Myloni, Barbara
; …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
Saved in:
7
Gamification in a servicescape context : a conceptual framework
Helmefalk, Miralem
;
Marcusson, Leif
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012105496
Saved in:
8
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, M.
;
Maree, T.
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10012155296
Saved in:
9
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
10
How should marketers deal with growth pattern changes in viral marketing campaigns?
Sohn, Kyongsei
;
Canbolat, Mustafa S.
;
Gardner, John T.
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 137-157
Persistent link: https://www.econbiz.de/10011741656
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