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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Indien"
~subject:"Mobiltelefon"
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Search: subject_exact:"Technology adoption"
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Indien
Mobiltelefon
Innovation adoption
14
Innovationsakzeptanz
14
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
7
Online-Marketing
7
Mobile communications
5
Mobilkommunikation
5
Social Web
5
Social web
5
Mobile Business
4
Mobile business
4
Viral marketing
4
Virales Marketing
4
Mobile Marketing
3
Mobile marketing
3
Mobile phone
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technology acceptance model
3
Advertising
2
Advertising effects
2
Consumer attitudes
2
Online retailing
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Online-Handel
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Personalisierung
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Personalization
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TAM
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Verbrauchereinstellung
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Werbewirkung
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Werbung
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eWOM
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electronic word-of-mouth
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mobile advertising
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social influence
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social media
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ATU
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Brand
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Brand image
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Brand management
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China
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Bakr, Yousra
1
Currás-Pérez, Rafael
1
Doğan, Seden
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Nardali, Sinan
1
Rahman, Mushfiqur
1
Ruiz Mafe, Carla
1
Sanz Blas, Silvia
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Tolba, Ahmed
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International journal of internet marketing and advertising : IJIMA
International journal of business information systems : IJBIS
11
Technological forecasting & social change : an international journal
10
International journal of Indian culture and business management
8
Journal of Indian business research
7
The international journal of bank marketing : IJBM
7
Global business review
6
International journal of business innovation and research
6
IFPRI discussion paper
5
International journal of business innovation and research : IJBIR
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of innovation and technology management
5
Journal of development economics
5
Journal of internet commerce
5
Journal of retailing and consumer services
5
IIMB management review
4
International journal of electronic customer relationship management : IJECRM
4
International journal of management practice : IJMP
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of financial services marketing
4
South Asian journal of management : SAJM
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Asia Pacific journal of marketing and logistics
3
Asia-Pacific journal of management research and innovation
3
Cogent business & management
3
Electronic commerce research
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems and e-business management : ISeB
3
International journal of Indian culture and business management : IJICBM
3
International journal of business competition and growth : IJBCG
3
International journal of business excellence : IJBEX
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of emerging markets
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of technology marketing : IJTMkt
3
Journal of business research : JBR
3
Journal of global marketing
3
NBER working paper series
3
Psychology & marketing
3
The journal of high technology management research
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Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
2
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
3
Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael
;
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
International journal of internet marketing and …
6
(
2011
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10009488628
Saved in:
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