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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Innovationsakzeptanz"
~subject:"SMS"
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Innovationsakzeptanz
SMS
Mobile phone
9
Mobiltelefon
9
Consumer behaviour
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Konsumentenverhalten
8
Internet marketing
6
Mobile communications
6
Mobilkommunikation
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Online-Marketing
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Mobile business
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Advertising
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Advertising effects
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mobile advertising
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Aramendia-Muneta, Maria Elena
1
Bakr, Yousra
1
Currás-Pérez, Rafael
1
Doğan, Seden
1
Elwalda, Abdulaziz
1
Erkan, Ismail
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Livas, Christos
1
Nardali, Sinan
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Olarte-Pascual, Cristina
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Rahman, Mushfiqur
1
Ruiz Mafe, Carla
1
Sanz Blas, Silvia
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Skotis, Apostolos
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Tolba, Ahmed
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International journal of internet marketing and advertising : IJIMA
Technological forecasting & social change : an international journal
6
International journal of business information systems : IJBIS
5
International journal of business innovation and research
4
International journal of innovation and technology management
4
Journal of retailing and consumer services
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of technology marketing : IJTMkt
3
Journal of business research : JBR
3
Psychology & marketing
3
Telecommunications policy : the international journal of digital economy, data sciences and new media
3
Asia Pacific journal of marketing and logistics
2
BestMasters
2
Economic research
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Forschung aktuell
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business
2
International journal of electronic customer relationship management : IJECRM
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of management practice : IJMP
2
International journal of services, economics and management
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of hospitality marketing & management
2
Journal of internet commerce
2
Management information systems : mis quarterly
2
Modern banking : applied theory and practice
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The international journal of bank marketing : IJBM
2
The journal of high technology management research
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The service industries journal
2
Tourism management : research, policies, practice
2
Acta Universitatis Danubius / Oeconomica
1
Applied economics
1
Asia-Pacific journal of management research and innovation
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Building integrated economies in West Africa : lessons in managing growth, inclusiveness, and volatility
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
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1
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
2
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
3
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
4
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
5
Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael
;
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
International journal of internet marketing and …
6
(
2011
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10009488628
Saved in:
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