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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Kulturelle Identität"
~subject:"Mobile phone"
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Kulturelle Identität
Mobile phone
Mobiltelefon
9
Consumer behaviour
8
Konsumentenverhalten
8
Internet marketing
6
Mobile communications
6
Mobilkommunikation
6
Online-Marketing
6
Mobile Business
5
Mobile business
5
Advertising
4
Advertising effects
4
Mobile Marketing
4
Mobile marketing
4
Werbewirkung
4
Werbung
4
Innovation adoption
3
Innovationsakzeptanz
3
mobile advertising
3
Confidence
2
SMS
2
SMS advertising
2
USA
2
United States
2
Vertrauen
2
short message service
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Beziehungsmarketing
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Cultural identity
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Egypt
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Emerging economies
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Grounded Theory
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Grounded theory
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IACM
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MCA
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MWOM
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Nvivo
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English
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Amoako, George Kofi
1
Aramendia-Muneta, Maria Elena
1
Bakr, Yousra
1
Basmanova, Oksana
1
Currás-Pérez, Rafael
1
Doe, Joshua Kofi
1
Doğan, Seden
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Kabadayi, Sertan
1
Kachersky, Luke
1
Livas, Christos
1
Martins, Albert
1
Nardali, Sinan
1
Olarte-Pascual, Cristina
1
Papadopoulou, Panagiota
1
Pelet, Jean-Eric
1
Pentina, Iryna
1
Rahman, Mushfiqur
1
Ruiz Mafe, Carla
1
Sanz Blas, Silvia
1
Skotis, Apostolos
1
Sun, Qin
1
Tolba, Ahmed
1
Tsegah, Marian
1
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International journal of internet marketing and advertising : IJIMA
Telecommunications policy : the international journal of digital economy, data sciences and new media
73
Technological forecasting & social change : an international journal
49
AGDI working paper
37
Journal of retailing and consumer services
26
NBER working paper series
24
Working paper / National Bureau of Economic Research, Inc.
22
Discussion paper / Centre for Economic Policy Research
20
International journal of business information systems : IJBIS
18
Information economics and policy : IEP
17
Journal of business research : JBR
16
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
15
Journal of regulatory economics
15
NBER Working Paper
15
International journal of e-business research : an official publication of the Information Resources Management Association
13
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of industrial organization
11
Discussion paper
10
International journal of electronic business
10
International journal of technology marketing : IJTMkt
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Policy research working paper : WPS
10
SpringerLink / Bücher
10
Working paper
10
International journal of business innovation and research
9
Journal of development economics
9
NET Institute Working Paper
9
Young consumers : insight and ideas for responsible marketers
9
Applied economics letters
8
Asia Pacific journal of marketing and logistics
8
CESifo working papers
8
Discussion papers / CEPR
8
Electronic commerce research
8
Information systems research : ISR
8
Journal of marketing communications
8
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
8
Management information systems : mis quarterly
8
Psychology & marketing
8
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ECONIS (ZBW)
9
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1
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
2
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
3
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
4
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
5
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
6
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
7
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Saved in:
8
The role of wireless service provider (WSP) trust on consumer acceptance of SMS advertising
Kabadayi, Sertan
;
Kachersky, Luke
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10009507126
Saved in:
9
Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael
;
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
International journal of internet marketing and …
6
(
2011
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10009488628
Saved in:
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