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~isPartOf:"International journal of islamic marketing and branding"
~isPartOf:"Journal of business research : JBR"
~subject:"Advertising"
~subject:"Marketing"
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Advertising
Marketing
Brand management
593
Markenführung
593
Consumer behaviour
400
Konsumentenverhalten
400
Brand image
340
Markenimage
340
Brand
239
Markenartikel
232
Beziehungsmarketing
133
Relationship marketing
133
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103
Social web
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Internet marketing
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Online-Marketing
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Luxury goods
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Advertising effects
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Werbewirkung
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Marketing management
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Brand equity
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Customer integration
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Personality psychology
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Persönlichkeitspsychologie
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Firmenimage
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International marketing
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Internationales Marketing
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Dennis, Charles
2
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Melewar, T. C.
2
Abdullahi, Shafiu Ibrahim
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International journal of islamic marketing and branding
Journal of business research : JBR
International journal of advertising : the review of marketing communications
27
SpringerLink / Bücher
26
Journal of marketing communications
24
The journal of product & brand management
20
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
18
The journal of brand management : an international journal
16
Journal of promotion management : JPM
13
Springer eBook Collection
13
Journal of promotion management : innovations in planning and applied research
12
Journal of advertising
11
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of historical research in marketing
9
Psychology & marketing
9
Asia Pacific journal of marketing and logistics
8
European journal of marketing : EJM
8
Journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Springer eBook Collection / Business and Economics
7
Innovatives Markenmanagement
6
Journal of global marketing
6
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
5
Global business review
5
International marketing review
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of strategic marketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
Marketing theory
5
Palgrave Studies of Marketing in Emerging Economies
5
Routledge studies in marketing
5
The brand challenge : adapting branding to sectorial imperatives
5
The journal of consumer marketing
5
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ECONIS (ZBW)
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1
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
2
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
3
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
4
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
5
Expressions of the past : a practice-based approach of brand longevity visual translation in advertising
Pecot, Fabien
;
Celhay, Franck
;
Kacha, Mathieu
;
Lombard, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 121-133
Persistent link: https://www.econbiz.de/10013365605
Saved in:
6
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
7
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
8
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
9
The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan
;
Bhattacharya, Abhi
- In:
Journal of business research : JBR
123
(
2021
),
pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
Saved in:
10
Anthropomorphism and its implications for advertising hotel brands
Lee, Seonjeong
;
Oh, Haemoon
- In:
Journal of business research : JBR
129
(
2021
),
pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
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