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~isPartOf:"International journal of management & enterprise development : IJMED"
~isPartOf:"International marketing review"
~subject:"International market entry"
~subject:"Success factor"
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International market entry
Success factor
Internationaler Markteintritt
78
Brand management
65
International marketing
65
Markenführung
65
Internationales Marketing
63
Multinationales Unternehmen
63
Transnational corporation
63
Strategic management
57
Strategisches Management
57
Consumer behaviour
54
Konsumentenverhalten
54
Marketing management
54
Marketingmanagement
54
KMU
48
SME
48
Brand image
46
Markenimage
46
Globalisierung
45
Globalization
45
Innovation management
41
Innovationsmanagement
41
Firm performance
40
Unternehmenserfolg
40
Innovation
29
China
23
Emerging economies
23
Schwellenländer
23
Brand
22
Markenartikel
21
Resource-based view
20
Ressourcenorientierter Ansatz
20
Designation of origin
19
Herkunftsbezeichnung
19
Internationalization
18
Knowledge management
15
Wissensmanagement
15
Business network
14
Competitive advantage
14
Industrie
14
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35
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5
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Article
79
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7
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Article in journal
86
Aufsatz in Zeitschrift
86
Collection of articles of several authors
6
Sammelwerk
6
Case study
5
Fallstudie
5
Mehrbändiges Werk
3
Multi-volume publication
3
Systematic review
1
Übersichtsarbeit
1
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English
86
Author
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Tarba, Shlomo Yedidia
5
Mellahi, Kamel
4
Vrontis, Demetris
4
Ahammad, Mohammad F.
3
Shoham, Aviv
3
Agnihotri, Arpita
2
Arslan, Ahmad
2
Baum, Matthias
2
Bhattacharya, Saurabh
2
Czinkota, Michael R.
2
Gnizy, Itzhak
2
Helander, Jenni
2
Khan, Zaheer
2
Liu, Yipeng
2
Majava, Jukka
2
Malhotra, Shavin
2
Martín Martín, Oscar
2
Muhos, Matti
2
Saarela, Martti
2
Sui, Sui
2
Thrassou, Alkis
2
Virkkala, Peetu
2
Yannopoulou, Natalia
2
Zahoor, Nadia
2
Ahmed, Farhad Uddin
1
Alexander, Nicholas
1
Bai, Huifeng
1
Baker, William E.
1
Batsakis, Georgios
1
Bembom, Michael
1
Boateng, Agyenim
1
Bortoluzzi, Guido
1
Buck, Trevor
1
Bustinza, Oscar F.
1
Cabanelas, Pablo
1
Caputo, Francesco
1
Cavusgil, S. Tamer
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chauri, Pervez N.
1
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International journal of management & enterprise development : IJMED
International marketing review
International business review : the official journal of the European International Business Academy
221
SpringerLink / Bücher
171
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
145
Journal of business research : JBR
143
Journal of world business : JWB
116
Management international review : mir ; journal of international business
108
Journal of international management
86
Journal of international entrepreneurship
75
European journal of international management : EJIM
52
Gabler Edition Wissenschaft
52
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of East-West business
46
Europäische Hochschulschriften / 5
45
Multinational business review
45
Springer eBook Collection
44
International journal of globalisation and small business : IJGSB
34
International journal of innovation management
34
Springer eBook Collection / Business and Economics
33
Asian business & management
32
Entrepreneurial business and economics review : EBER
32
Thunderbird international business review
32
Harvard business review : HBR
31
Harvard-Business-Manager : das Wissen der Besten
31
Discussion paper / Centre for Economic Policy Research
30
The service industries journal
30
International journal of emerging markets
29
Working paper / National Bureau of Economic Research, Inc.
29
International journal of entrepreneurship and small business
28
Journal of international marketing
28
NBER working paper series
28
Business horizons
26
International journal of business and globalisation : IJBG
26
Strategic management journal
26
European business review : EBR ; the official journal of the International Management Centres, Europe
25
Journal of strategic marketing
25
Management international review : MIR ; journal of international business
24
NBER Working Paper
24
Review of international business and strategy
23
International entrepreneurship and management journal
22
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ECONIS (ZBW)
86
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
3
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Saved in:
4
International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia
;
Khan, Zaheer
;
Arslan, Ahmad
;
Khan, Huda
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 755-782
Persistent link: https://www.econbiz.de/10013396319
Saved in:
5
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
6
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
7
Network bricolage of international entrepreneurs for new market entry : a cross-national study of small biotech firms
Yang, Man
;
Leppäaho, Tanja
- In:
International marketing review
40
(
2023
)
7
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014470398
Saved in:
8
Foreign market entry modes for servitization under diverse macroenvironmental conditions : taxonomy and propositions
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
International marketing review
40
(
2023
)
4
,
pp. 561-584
Persistent link: https://www.econbiz.de/10014469931
Saved in:
9
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Saved in:
10
Social media and international business : views and conceptual framing
Saari, Matti
;
Haapanen, Lauri
;
Hurmelinna-Laukkanen, Pia
- In:
International marketing review
39
(
2022
)
7
,
pp. 25-45
Persistent link: https://www.econbiz.de/10013532329
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