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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Advertising"
~subject:"Markenartikel"
~subject:"Success factor"
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Advertising
Markenartikel
Success factor
Brand management
39
Markenführung
39
Consumer behaviour
25
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25
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24
Markenimage
24
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21
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1996-2000
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Romaniuk, Jenni
3
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1
Areni, Charles Scott
1
Arthur, Jeannie
1
Banelis, Melissa
1
Bang, Nguyen
1
Barker, Ryan
1
Barnham, Chris
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Guja Armannsdottir
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1
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1
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1
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1
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1
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
255
The journal of brand management : an international journal
240
The journal of product & brand management
199
Journal of retailing and consumer services
143
European journal of marketing : EJM
59
SpringerLink / Bücher
58
Psychology & marketing
53
Journal of marketing communications
50
Asia Pacific journal of marketing and logistics
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
International journal of advertising : the review of marketing communications
41
Marketing intelligence & planning
40
Marketing letters : a journal of research in marketing
36
Journal of promotion management : innovations in planning and applied research
32
Journal of strategic marketing
32
International journal of hospitality management
31
The journal of consumer marketing
31
European journal of marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of marketing
30
Journal of promotion management : JPM
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of the Academy of Marketing Science
28
Brands and branding
27
The IUP journal of brand management : IJBRM
27
Business horizons
26
International journal of advertising : the quarterly review of marketing communications
26
International journal of consumer studies
26
Journal of international consumer marketing
26
Journal of advertising research
25
Journal of fashion marketing and management
25
Journal of global marketing
25
Journal of marketing management : MM
25
International marketing review
23
Cogent business & management
22
International journal of internet marketing and advertising : IJIMA
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
International journal of market research
21
Journal of consumer research : JCR ; an interdisciplinary journal
21
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ECONIS (ZBW)
21
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1
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
2
Investigating Brand Verbal Fluency : when known brands do not come to mind
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 304-315
Persistent link: https://www.econbiz.de/10011887360
Saved in:
3
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
4
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
5
How the linguistic characteristics of a brand name can affect its luxury appeal
Pathak, Abhishek
;
Calvert, Gemma
;
Lim, Elison A. C.
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
5
,
pp. 567-600
Persistent link: https://www.econbiz.de/10011833805
Saved in:
6
A new measure of consideration set size : the average number of salient brands
Stocchi, Lara
;
Banelis, Melissa
;
Wright, Malcolm
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10011472554
Saved in:
7
Exploring the past behaviour of new brand buyers
Tanusondjaja, Arry
;
Trinh, Giang
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 733-747
Persistent link: https://www.econbiz.de/10011625929
Saved in:
8
How local/global is your brand? : a technique to assess brand categorisation
Llonch-Andreu, Joan
;
López-Lomelí, Miguel Ángel
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
6
,
pp. 795-813
Persistent link: https://www.econbiz.de/10011645190
Saved in:
9
The benefits of quantifying qualitative brand data : a mixed-method approach for converting free brand associations to a brand equity index
Rahman, Kaleel
;
Areni, Charles Scott
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 421-450
Persistent link: https://www.econbiz.de/10011586175
Saved in:
10
Why the level-free forced-choice binary measure of brand benefit beliefs works so well
Rossiter, John R.
;
Dolnicar, Sara
;
Grün, Bettina
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011300244
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