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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Luxusgüter"
~subject:"Markenartikel"
~subject:"Success factor"
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Luxusgüter
Markenartikel
Success factor
Brand management
39
Markenführung
39
Consumer behaviour
25
Konsumentenverhalten
25
Brand image
24
Markenimage
24
Brand
21
USA
7
United States
7
Market research
5
Marktforschung
5
Advertising effects
4
Social Web
4
Social web
4
Werbewirkung
4
Measurement
3
Messung
3
Beziehungsmarketing
2
Brand extension
2
Cognition
2
Customer satisfaction
2
Handelsmarke
2
Internet marketing
2
Kognition
2
Kundenzufriedenheit
2
Luxury goods
2
Markentransfer
2
Online-Marketing
2
Qualitative Methode
2
Qualitative method
2
Relationship marketing
2
Store brand
2
1996-2000
1
Advertising
1
Asia
1
Asien
1
Bergbau
1
Bewertung
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21
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21
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English
21
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Romaniuk, Jenni
3
Anderson, Katherine
1
Areni, Charles Scott
1
Arthur, Jeannie
1
Banelis, Melissa
1
Bang, Nguyen
1
Barker, Ryan
1
Barnham, Chris
1
Boisvert, Jean
1
Calvert, Gemma
1
Chawdhary, Rahul
1
Cohen, Justin
1
Colucci, Mariachiara
1
Dolnicar, Sara
1
East, Robert
1
Ekinci, Yuksel
1
Faulkner, Margaret
1
Fei, Li
1
Fetscheirn, Marc
1
Gambetti, Rossella C.
1
Gourvennec, Bernard
1
Graffigna, Guendalina
1
Grün, Bettina
1
Guja Armannsdottir
1
Gómez-Villanueva, Jorge Eduardo
1
Hall, Mike
1
Hedders, Liselot
1
Lambert-Pandraud, Raphaëlle
1
Laurent, Gilles
1
Lim, Elison A. C.
1
Llonch-Andreu, Joan
1
López-Lomelí, Miguel Ángel
1
Ma, Baolong
1
Maehle, Natalia
1
Marzochi, Gian Luca
1
Melewar, T. C.
1
Morioka, Emma
1
Nguyen, Cathy
1
Pandelaere, Mario
1
Pathak, Abhishek
1
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
283
The journal of brand management : an international journal
265
The journal of product & brand management
207
Journal of retailing and consumer services
158
SpringerLink / Bücher
66
European journal of marketing : EJM
58
Psychology & marketing
53
Asia Pacific journal of marketing and logistics
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Journal of strategic marketing
45
Marketing intelligence & planning
45
Journal of fashion marketing and management
42
Journal of marketing communications
37
Marketing letters : a journal of research in marketing
37
International journal of hospitality management
34
Journal of the Academy of Marketing Science
34
Journal of international consumer marketing
32
Journal of marketing
31
European journal of marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
The journal of consumer marketing
30
The IUP journal of brand management : IJBRM
29
Cogent business & management
28
Journal of promotion management : innovations in planning and applied research
28
International journal of retail & distribution management
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Brands and branding
26
Business horizons
26
International journal of advertising : the review of marketing communications
26
Journal of marketing management : MM
26
Journal of promotion management : JPM
26
International journal of consumer studies
25
Journal of global fashion marketing : JGfM
25
International marketing review
24
Journal of global marketing
23
International journal of market research
21
Journal of retailing
21
Qualitative market research : an international journal
21
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ECONIS (ZBW)
21
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1
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
2
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
3
Investigating Brand Verbal Fluency : when known brands do not come to mind
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 304-315
Persistent link: https://www.econbiz.de/10011887360
Saved in:
4
How the linguistic characteristics of a brand name can affect its luxury appeal
Pathak, Abhishek
;
Calvert, Gemma
;
Lim, Elison A. C.
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
5
,
pp. 567-600
Persistent link: https://www.econbiz.de/10011833805
Saved in:
5
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
6
A new measure of consideration set size : the average number of salient brands
Stocchi, Lara
;
Banelis, Melissa
;
Wright, Malcolm
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10011472554
Saved in:
7
Exploring the past behaviour of new brand buyers
Tanusondjaja, Arry
;
Trinh, Giang
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 733-747
Persistent link: https://www.econbiz.de/10011625929
Saved in:
8
The benefits of quantifying qualitative brand data : a mixed-method approach for converting free brand associations to a brand equity index
Rahman, Kaleel
;
Areni, Charles Scott
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 421-450
Persistent link: https://www.econbiz.de/10011586175
Saved in:
9
How local/global is your brand? : a technique to assess brand categorisation
Llonch-Andreu, Joan
;
López-Lomelí, Miguel Ángel
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
6
,
pp. 795-813
Persistent link: https://www.econbiz.de/10011645190
Saved in:
10
Why the level-free forced-choice binary measure of brand benefit beliefs works so well
Rossiter, John R.
;
Dolnicar, Sara
;
Grün, Bettina
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011300244
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