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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Markenartikel"
~subject:"Markentransfer"
~subject:"Success factor"
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Markenartikel
Markentransfer
Success factor
Brand management
39
Markenführung
39
Consumer behaviour
25
Konsumentenverhalten
25
Brand image
24
Markenimage
24
Brand
21
USA
7
United States
7
Market research
5
Marktforschung
5
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4
Social Web
4
Social web
4
Werbewirkung
4
Measurement
3
Messung
3
Beziehungsmarketing
2
Brand extension
2
Cognition
2
Customer satisfaction
2
Handelsmarke
2
Internet marketing
2
Kognition
2
Kundenzufriedenheit
2
Luxury goods
2
Luxusgüter
2
Online-Marketing
2
Qualitative Methode
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Qualitative method
2
Relationship marketing
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Store brand
2
1996-2000
1
Advertising
1
Asia
1
Asien
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English
22
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Romaniuk, Jenni
3
Anderson, Katherine
1
Areni, Charles Scott
1
Arthur, Jeannie
1
Banelis, Melissa
1
Bang, Nguyen
1
Barker, Ryan
1
Barnham, Chris
1
Boisvert, Jean
1
Calvert, Gemma
1
Chawdhary, Rahul
1
Cohen, Justin
1
Colucci, Mariachiara
1
Dolnicar, Sara
1
East, Robert
1
Ekinci, Yuksel
1
Faulkner, Margaret
1
Fei, Li
1
Fetscheirn, Marc
1
Gambetti, Rossella C.
1
Gourvennec, Bernard
1
Graffigna, Guendalina
1
Grün, Bettina
1
Guja Armannsdottir
1
Gómez-Villanueva, Jorge Eduardo
1
Hall, Mike
1
Hedders, Liselot
1
Hem, Leif E.
1
Iversen, Nina M.
1
Lambert-Pandraud, Raphaëlle
1
Laurent, Gilles
1
Lim, Elison A. C.
1
Llonch-Andreu, Joan
1
López-Lomelí, Miguel Ángel
1
Ma, Baolong
1
Maehle, Natalia
1
Marzochi, Gian Luca
1
Melewar, T. C.
1
Morioka, Emma
1
Nguyen, Cathy
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
241
The journal of brand management : an international journal
241
The journal of product & brand management
207
Journal of retailing and consumer services
144
European journal of marketing : EJM
64
SpringerLink / Bücher
57
Psychology & marketing
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Asia Pacific journal of marketing and logistics
45
Marketing intelligence & planning
40
Marketing letters : a journal of research in marketing
35
Journal of marketing communications
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of the Academy of Marketing Science
31
The journal of consumer marketing
31
International journal of hospitality management
30
Journal of marketing
29
Journal of strategic marketing
29
Journal of fashion marketing and management
28
European journal of marketing
27
Journal of international consumer marketing
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
The IUP journal of brand management : IJBRM
27
Brands and branding
26
Business horizons
26
Journal of marketing management : MM
25
Journal of promotion management : JPM
25
International journal of consumer studies
24
Journal of promotion management : innovations in planning and applied research
24
Cogent business & management
22
International marketing review
22
Journal of global marketing
22
Journal of retailing
22
International journal of advertising : the review of marketing communications
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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ECONIS (ZBW)
22
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1
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
2
Investigating Brand Verbal Fluency : when known brands do not come to mind
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 304-315
Persistent link: https://www.econbiz.de/10011887360
Saved in:
3
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
4
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
5
How the linguistic characteristics of a brand name can affect its luxury appeal
Pathak, Abhishek
;
Calvert, Gemma
;
Lim, Elison A. C.
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
5
,
pp. 567-600
Persistent link: https://www.econbiz.de/10011833805
Saved in:
6
A new measure of consideration set size : the average number of salient brands
Stocchi, Lara
;
Banelis, Melissa
;
Wright, Malcolm
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10011472554
Saved in:
7
Exploring the past behaviour of new brand buyers
Tanusondjaja, Arry
;
Trinh, Giang
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 733-747
Persistent link: https://www.econbiz.de/10011625929
Saved in:
8
How local/global is your brand? : a technique to assess brand categorisation
Llonch-Andreu, Joan
;
López-Lomelí, Miguel Ángel
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
6
,
pp. 795-813
Persistent link: https://www.econbiz.de/10011645190
Saved in:
9
The benefits of quantifying qualitative brand data : a mixed-method approach for converting free brand associations to a brand equity index
Rahman, Kaleel
;
Areni, Charles Scott
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 421-450
Persistent link: https://www.econbiz.de/10011586175
Saved in:
10
Why the level-free forced-choice binary measure of brand benefit beliefs works so well
Rossiter, John R.
;
Dolnicar, Sara
;
Grün, Bettina
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011300244
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