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~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~isPartOf:"Journal of advertising research"
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Search: subject:"Social Marketing"
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Social Marketing
27
Social marketing
27
USA
9
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Advertising effects
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International journal of nonprofit and voluntary sector marketing
Journal of advertising research
Apas Papers
43
International review on public and non-profit marketing
39
Journal of business research : JBR
39
Journal of social marketing : JSOCM
39
Journal of nonprofit & public sector marketing
35
World Bank Other Operational Studies
35
Journal of marketing management : MM
32
Health marketing quarterly
31
World Bank Publications
28
The SAGE handbook of social marketing
25
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Policy Research Working Paper Series
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
Working papers in economics
7
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ECONIS (ZBW)
27
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1
Tailoring but not targeting : a critical analysis of "the Meth Project" aimed at Hispanic youth
Scarpaci, Joseph L.
;
Burke, Christine S.
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10011618259
Saved in:
2
Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna
;
Smith, Alexandria
;
Kenney, Tricia
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
Saved in:
3
Framing advertisement to elicit positive emotions and attract foster carers : an investigation into the effects of advertising on high-cognitive-elaboration donations
Randle, Melanie
;
Miller, Leonie
;
Stirling, Joanna
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10011628659
Saved in:
4
A psychophysiological approach for measuring response to messaging : how consumers emotionally process green advertising
Martinez-Fiestas, Myriam
;
Viedma del Jesus, Maria Isabel
; …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10011296204
Saved in:
5
Brave new worlds : fresh insights into nonprofit, arts and
social
marketing
; editorial
Bennett, Roger
;
Kerrigan, Finola
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
2
,
pp. 97-99
Persistent link: https://www.econbiz.de/10011493003
Saved in:
6
No pain, no gain : insights into changing individual volitional behaviour
Arli, Denni
;
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
; …
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
2
,
pp. 170-187
Persistent link: https://www.econbiz.de/10011493109
Saved in:
7
What messages does
social
marketing
advertising send? : a content analysis of advertisements aiming to minimise harm from alcohol consumption
Zharekhina, Liliia
;
Kubacki, Krzysztof
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
4
,
pp. 285-298
Persistent link: https://www.econbiz.de/10011493364
Saved in:
8
A conceptual framework for understanding and developing entrepreneurial behaviour : implications for social marketers
Jebarajakirthy, Charles
;
Thaichon, Paramaporn
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
4
,
pp. 299-311
Persistent link: https://www.econbiz.de/10011493530
Saved in:
9
Stop the music!
Sheehan, Brian
;
Tsao, James
;
Pokrywczynski, James
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10009663642
Saved in:
10
The power of Citizen-group public-policy advertising : messages don’t need third-party validation to increase salience among pockets of voters
Bergan, Daniel
;
Risner, Genevieve
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 405-420
Persistent link: https://www.econbiz.de/10009710183
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