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~isPartOf:"International journal of physical distribution & logistics management : IJPD & LM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Service-Dominant Logic"
~subject:"USA"
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Service-Dominant Logic
USA
Marketing theory
88
Marketingtheorie
87
Marketing
21
Service-dominant logic
19
Relationship marketing
17
Beziehungsmarketing
16
Consumer behaviour
15
Konsumentenverhalten
15
Marketing management
14
Marketingmanagement
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Bibliometrics
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Bibliometrie
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Theory
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Betriebliche Wertschöpfung
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Peter F. Drucker
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Theorie
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Value creation
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Innovation
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Brand management
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Customer integration
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Kundenintegration
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Markenführung
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United States
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Dienstleistungsmarketing
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Services marketing
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Brand image
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Customer satisfaction
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Institutional economics
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Institutionenökonomik
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Kundenzufriedenheit
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Markenimage
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Customer value
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Dienstleistungsqualität
4
Kundenwert
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Management
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Marketing strategy
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Ressourcenorientierter Ansatz
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Vargo, Stephen L.
5
Lusch, Robert F.
4
Andreini, Daniela
2
Dahl, Andrew J.
2
Pedeliento, Giuseppe
2
Peltier, James
2
Solerio, Chiara
2
Zarantonello, Lia
2
Akaka, Melissa Archpru
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Andreu, Luisa
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Barnier, Virginie De
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Baron, Steve
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Cervera, Amparo
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Chari, Simos
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Colurcio, Maria
1
Cuomo, Maria Teresa
1
Dalla Pozza, Ilaria
1
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1
Edvardsson, Bo
1
Ehrenthal, Joachim
1
Fang, Eric
1
Feng, Hui
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Festa, Giuseppe
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Giovanardi, Massimo
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Janiszewski, Chris A.
1
Khan, Jashim
1
Koskela-Huotari, Kaisa
1
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1
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1
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International journal of physical distribution & logistics management : IJPD & LM
Journal of business research : JBR
Journal of the Academy of Marketing Science
History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
Journal of marketing management : MM
21
Marketing theory
18
Journal of historical research in marketing
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
AMS review : official publication of the Academy of Marketing Science
10
European journal of marketing : EJM
9
History of marketing thought ; Volume 3
8
Journal of macromarketing
8
Australasian marketing journal
6
Review of marketing research
6
Journal of service management
5
The journal of services marketing
5
Europäische Hochschulschriften / 5
4
International journal of hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business-to-business marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing education : JME
4
SAGE library of marketing
4
The service industries journal
4
Tourism management : research, policies, practice
4
Electronic markets : the international journal on networked business
3
Journal of marketing
3
Journal of service theory and practice : JSTP
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Rethinking marketing : developing a new understanding of markets
3
Service business
3
Services marketing quarterly
3
The evolution of nonprofit marketing
3
The journal of business & industrial marketing
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Die Betriebswirtschaft : DBW
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
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1
Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
Saved in:
2
Digital health information seeking in an omni-channel environment : a shared decision-making and service-dominant logic perspective
Dahl, Andrew J.
;
Milne, George R.
;
Peltier, James
- In:
Journal of business research : JBR
125
(
2021
),
pp. 840-850
Persistent link: https://www.econbiz.de/10012494185
Saved in:
3
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
4
Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems : a service-dominant logic perspective
Peltier, James
;
Dahl, Andrew J.
;
Swan, Eric L.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 724-734
Persistent link: https://www.econbiz.de/10012417390
Saved in:
5
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
6
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
7
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
8
The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Saved in:
9
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
10
Sailing through marketing : a critical assessment of spatiality in marketing literature
Giovanardi, Massimo
;
Lucarelli, Andrea
- In:
Journal of business research : JBR
82
(
2018
),
pp. 149-159
Persistent link: https://www.econbiz.de/10011771821
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